Hasta La Creative!

(TrendHunter.com) Wow, there’s nothing like a blond bombshell dressed in a combination of grunge and rocker fashions to really set the tone of an editorial. The Anabella Barber No Magazine spread is exactly all of those…

(TrendHunter.com) The J. Crew Fall 2010 Wedding collection is a gorgeous ensemble of both wedding and party dresses. Featuring simple yet elegant white gowns for your big day as well as shorter cocktail dresses for the…

Advertising Agency: Eleven Brandworks, Mumbai, India
Creative Directors: Puneet Kapoor, Prateek Bhardwaj
Art Director: Puneet Kapoor
Copywriter: Prateek Bhardwaj
Illustrators: Puneet Kapoor, Anand Chodankar
Photographer: Altaf Khan
Planner: Imran Khan

John’s gone.
28 years on. The songs over. The words forgotten. The fortune divided. Even the anthem is just a sweet, silly idealistic lullaby now. Only a pair of round-rimmed, gold-plated, smoke-tinted glasses survive, hoping there’ll be another like him.
Lawrence & Mayo. Your glasses are you.

He’ll be back.
The studios have cashed out. The shotgun lies rusted. The Terminator is himself a Governor now. And his promises sound different. But a pair of Oakley frogskins sunglasses still hangs on to the legend. Just in case the world needs another round of saving.
Lawrence & Mayo. Your glasses are you.

Which Bono is Bono?
The voice keeps getting louder. The stage changes everyday. The activist becomes a rock star who becomes an activist. The impassioned ballads become lyrical speeches. And vice-versa. The lighter-waving fans are replaced by suited delegates at the UN. Through it all the brown, polarized, wide-framed Bulgaris remain constant. Letting those photosensitive eyes see all that is wrong with our world.
Lawrence & Mayo. Your glasses are you.

(TrendHunter.com) Have you ever had a foot orgasm? Because I can guarantee that you will experience one (or maybe even three) just putting your feet into a pair of high heels from the Ruthie Davis Fall 2010 Shoe Collection.…

Coup de coeur pour les oeuvres du studio de création marseillais Voss. Utilisant des matières telles que la résine, le verre ou le papier, ce duo d’artistes français s’amuse avec talent des jeux de lumière, pour créer des installations impressionnantes, entre graphisme et sensibilité.

Previously on Fubiz

• Disco Chair
• Mogollon
• Light Living Pixels

In a recent interview for the Google and Wharton School of Business initiative called Fast.Forward, La Quinta Inns & Suites Exec VP-CMO Julie Cary discussed the value of mobile for La Quinta and whether her approach to marketing will change as the economy turns around.

Quando a gente lembra das mudanças nos hábitos dos consumidores, pensamos em diferentes formas de abordagem que a nossa marca deve se adequar, para melhor chegar até o target. Pode ser por meio do entretenimento ou da utilidade. Ou até mesmo por meio das duas ou mais.

Eu quero dizer que, diante de um cenário muito mais complexo, reina quem melhor conseguir agradar os consumidores que estão extremamente reticentes ao modelo tradicional da publicidade.

O papel da comunicação, hoje em dia, vai muito além de simples anúncios, informativos em formato de varejo e comerciais divertidos na televisão. Razão essa que fez nascer mais um termo: Brand Utility.

Em poucas palavras, Brand Utility se designa quando marcas adicionam valor à vida das pessoas para suprir suas necessidades, sejam elas reais ou emocionais.

Você pode chamar como quiser, e até mesmo considerar só mais um bullshit. Mas o que importa mesmo é saber do que estamos falando, para que a gente possa explorar melhor diferentes territórios e caminhos a serem tomados numa estratégia de comunicação.

Uma famosa frase do co-fundador da Barbarian Group, Benjamin Palmer, afirmava: “pelo mesmo dinheiro que se gasta nos modelos atuais de publicidade, poderíamos criar algo mais tangível, útil e reutilizável, que tivesse um papel mais importante na vida dos consumidores“. Eureka! Poucas frases são tão inspiradoras e reflexivas como essa.

Aproveito a reflexão para colocar aqui uma ótima apresentação sobre Brand Utility, criada e compartilhada pelo estrategista holandês, Ingmar De Lange. Com bons exemplos, este material é ainda melhor para você compreender mais a fundo o que estamos discutindo.

(TrendHunter.com) I absolutely love the rocker/grunge/’80s fashion trends that have been making a massive debut in collections, but as a young working girl, I hardly think a boss appreciates cut-off shorts. That’s exactly…

Last weekend marked the first annual Vidcon, a gathering of the next generation internet stars born from YouTube, and their passionate fan base. You've probably never heard of the stars that met and vlogged, but almost all of them were there — from the pixyish Justine Ezarik (iJustine) to the beguiling Phil DeFranco (sxephil) to luscious Lisa Donovan (LisaNova) to the lovebirds of CTFxC to the oh-so-dreamy Shane Dawson to a baker's dozen of amazingly talented musicians who are building audiences that rival some of the biggest acts in the country.