(TrendHunter.com) After watching Sophia Coppola’s ‘Marie Antoinette’ film, I desperately wanted to own every dress, shoe and ornament Kirsten Dunst donned. So, you can imagine my envy when I stumbled upon Bryan Hearns’…
“Renew you. Radox.”
Advertising Agency: Jay Grey, North Sydney, Australia
Art Director: Jay Furby
Photographer: Zena Holloway
“Together with nature we can build the future. Kerakoll The GreenBuilding Company.”
Advertising Agency: Armando Testa, Milan, Italy
Creative Directors: Antonio Cirenza, Marco Calaprice
Deputy Creative Directors: Luca Cortesini, Lorenzo Crespi
Art Director: Francesca Montrucchio
Copywriter: Federica Saraniti Lana
Photographer: Fulvio Bonavia
On air: June 2010
Hugh Kretschmer created a campaign for JWT/NY client Kimberly-Clark’s GoodNites brand which recently launched in national pubs. The images, aimed at bringing the magic back into bedtime for older-aged bed-wetters and their parents, utilize Kretschmer’s unique, bird’s-eye-view in-camera technique and a plethora of handmade props he helped design to create dreamlike scenes where the kid is the hero.
Advertising Agency: JWT, New York, USA
Creative Director: Richie Glickman
Art Director: David Suarez
Copywriter: Danny Gonzalez
Art Buyer: Sara Clark
Sets/props: Clint Zoccoli
(TrendHunter.com) Although Achim Lippon’s ‘Ann Eckers’ series is pretty eerie in its white, frosted faces, there is something completely captivating about these prints. The shoot’s pristine quality is clean and minimalistic,…
NEW YORK (AdAge.com) — Aegis digital marketing division Isobar has been named global digital agency of record for Sprite, according to executives familiar with the matter. Despite an established relationship with independent digital agency AKQA, the San Francisco-based shop did not pitch the business.
Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Executive Creative Director: Komal Bedi Sohal
Creative Director: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Copywriter: Parixit Bhattacharya, Kalpesh Patankar
Advertiser’s Supervisor: Vino El Khatib
Planner: Nadine Ghossoub
Account Supervisor: Nadine Ghossoub, Souha Khouri
Art Director: Kalpesh Patankar, Parixit Bhattacharya
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Via [Cannes Lions]
NEW YORK (AdAge.com) — Lifetime Entertainment Services has shifted its digital and traditional media planning and buying account to Horizon Media without a review, the client has confirmed. The account, worth up to nearly $40 million according to Kantar Media, had been handled by WPP's Mediacom for the past three years.
O logo da Copa 2014, que nós amamos odiar, já passou por todo tipo de piada e picuinha. Para efeito de comparação, eu gostaria de publicar aqui a marca da EURO 2012 que foi divulgada no fim do ano passado pela UEFA.
A criação é da agência portuguesa Brandia Central, que procurou unir em um mesmo desenho a cultura dos dois páises-sede: Polônia e Ucrânia. O filme abaixo apresenta o logo, mostrando sua concepção e detalhes.
Assiste aí e diga nos comentários: o que você achou desse?
Post originalmente publicado no Brainstorm #9
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Edward Norton, the star of "Fight Club" and "American History X" is hoping that playfully confrontational humor and a democratic approach to fundraising will inspire philanthropy in even the least cause-minded or philanthropically inclined. Crowdrise, a new web platform for nonprofit fundraising introduced last month, is aiming to do for philanthropy what Zappos did for shoe-shopping online.
(TrendHunter.com) ‘A Beautiful Revolution’ is a blog, and an artist’s way to break out of a sad time. Paving the way to the creation of two books, ‘If You’re Happy And You Know it’ and ‘Heaven Knows I’m Miserable Now,’…
NEW YORK (AdAge.com) — At a time when many newsrooms are contracting or consolidating, the BBC is growing its editorial operations with an original news site aimed at the American audience. Launching Thursday, BBC.com will feature U.S.-focused articles on politics and general news to be produced by a staff of around 10 journalists based in the company's Washington bureau. BBC.com defaults viewers to BBC.co.uk, the U.K. home page, but will change over for the launch.
LONDON (AdAge.com) — A study carried out by the U.K.'s Institute of Practitioners in Advertising claims to prove a direct link between creativity and effectiveness that it's touting as a good argument for quality over cost.
Voici une série de posters par la marque de papier Fedrigoni dans le cadre du London Showroom. Afin de se rapprocher de la communauté des graphistes, elle a choisi de proposer des visuels permettant de démontrer les possibilités que le papier offre pour des créations artistiques.
With nearly 23 million Hispanics online in 2009 and consuming just about everything with a social aspect to it, the online-social-mobile-gaming media world has become their new digital Plaza del Pueblo. Now is the time for marketers to capitalize on the growth and momentum of the digital plaza.
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Microsoft is out with a couple new ads for Bing. The ads parody movie classics such as Easy Rider and Thelma and Louise.
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a href=”http://feedads.g.doubleclick.net/~a/GcdP3Wb-cK27p4ee1EwyvrBcCU4/1/da”img src=”http://feedads.g.doubleclick.net/~a/GcdP3Wb-cK27p4ee1EwyvrBcCU4/1/di” border=”0″ ismap=”true”/img/a/p
NEW YORK (AdAge.com) — It's going to be hard to gauge the impact of iAds, which work like fully functional mini-apps operating within other apps, for some time. They launched less than two weeks ago, and many charter advertisers still haven't gone live with their campaigns. But early word from developers as well as competitors like the mobile ad network Greystripe are hinting at what's to come.
Continuando com os posts mais retweetados da semana, comentamos nesse Braincast sobre o anúncio de jornal sobre a diferença entre online e offline, os produtos reais do FarmVille na 7-Eleven e do perfil promocional do Twitter, o @EarlyBird.
Para não perder nenhum vídeo do Braincast, assine nosso canal no YouTube ou acompanhe pela seção Braincast.
Post originalmente publicado no Brainstorm #9
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What would you do if you could gather all your facebook friends in one place?
Advertiser: HTC
div class=”imageleft”a href=”http://www.adrants.com/images/isiah_mustafa_old_spice.jpg”img alt=”isiah_mustafa_old_spice.jpg” src=”http://www.adrants.com/images/isiah_mustafa_old_spice-thumb.jpg” width=”150″ height=”83″ //a/div
So when Obama Girl aka Amber Lee Ettinger was all the rage, she was kind enough to send us a personalized message telling us how much she loves Adrants and why everyone should read it if they’re interested in advertising.
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a href=”http://feedads.g.doubleclick.net/~a/dYWQlNDTn03djOBQpK7OygRo7Do/1/da”img src=”http://feedads.g.doubleclick.net/~a/dYWQlNDTn03djOBQpK7OygRo7Do/1/di” border=”0″ ismap=”true”/img/a/p
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