Sky entlists Cantona for Sky Sports campaign

Sky is to kick back against rival sports broadcaster BT with a cross-platform marketing campaign for Sky Sports, starring Manchester United legend Eric Cantona, focusing on its additional services.

Sky enlists Cantona for Sky Sports campaign

Sky is to kick back against rival sports broadcaster BT with a cross-platform marketing campaign for Sky Sports, starring Manchester United legend Eric Cantona, focusing on its additional services.

Elle has a hit with Twitter feed

Elleuk.com, digital home to fashion magazine Elle, has increased its Twitter followers from 17,000 at the beginning of the year to 100,000.

Spotify AR campaign offers hidden track

Spotify, the online music streaming service, is running a promotion this weekend for the band Monarchy, that allows users to hear an exclusive track via an augmented reality iPhone app.

Tele2: Bears, Piggys, Musketeers

“Miraculous Deal. Bring three of your friends to Tele2 and get a fabulous Nokia 5730 for free.”

Advertising Agency: Newton Marketing, Tallinn, Estonia
Creative Director: Peeter Pullerits
Art Director: Marek Murumets
Designer: Anne Vahermaa
Copywriter: Anti Naulainen
Photography: Kalle Veesaar
Account Manager: Silver Koppel


O primeiro lugar do YouTube: Justin Bieber x Lady Gaga

A luta mais emblemática de todos os tempos. Dois colossais concorrentes se enfrentam em uma batalha de proporções épicas em busca da salvação do planeta e de todos os seres vivos nele. A nossa vida depende disso e ninguém poderá prever o futuro do embate entre… Justin Bieber x Lady Gaga!

Justin Bieber Lady Gaga

Beh, não é bem isso. Mas o YouTube está incentivando a briga pelo vídeo mais assistido do site: “Baby” da criança na puberdade ou “Bad Romance” da garota freak.

Há algumas horas o YouTube publicou no Twitter que Lady Gaga tinha sido destronada, já que o clipe do Justin Bieber tinha alcançado 245.074.968 de views. Pouco tempo depois, Gaga retomou a liderança, mas pelo visto não aguentou o frenesi das fãs ensandecidas do garoto.

Resultado de momento: Justin Bieber 246.295.440 vs. 245.596.709 Lady Gaga. Um jogo emocionante, tudo pode acontecer, haja coração. E você aí, não fazendo nada para colocar um meme qualquer na frente desses dois.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Does 9/11 Make All Mulsims Terrorists? NBC, CBS Reject Ground Zero Mosque Ad

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We ponder the decision of CBS and NBC to reject an ad asking people to oppose the building of a mosque near Ground Zero.
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Matt Freeman: Marketers Need More Specialization, Fewer Agency Relationships


NEW YORK (AdAge.com) — When Matt Freeman jumped from startup shop Betwave to Interpublic Group of Cos.' Mediabrands back in January to head up its newly launched division called Ventures, which was responsible for overseeing 16 separate agencies, he landed right in the middle of the action.

Esquire seeks Britain’s Best Dressed Adman

Who is the most nattily attired adman of today?
Esquire has chosen its top ten best-dressed admen, but a distinguished panel of judges, including our very own Claire Beale, will decide on who walks away with the coveted top honour.
Take a look at all the admen who made it into the top ten and let us know, below, who’d get your vote.

Nonprofits in the Digital Age


The heartbeat of any nonprofit is the ability to engage interested constituents and raise monies to support various projects, initiatives, campaigns and missions—ultimately, to improve the world in which we live. Historically, nonprofits did this almost exclusively through direct mail campaigns to donors, and donors responded in kind with a check in the mail to the cause or issue they supported. But things are changing, as Sarah Spivey of Convio Inc. explains

And the Old Spice Parodies Begin…

div class=”imageleft”a href=”http://www.adrants.com/images/old_spice_ohdoctah.jpg”img alt=”old_spice_ohdoctah.jpg” src=”http://www.adrants.com/images/old_spice_ohdoctah-thumb.jpg” width=”150″ height=”83″ //a/div

“I’ll tell you one thing, Ladies don’t like sleeping on bricks. They like Douvets and high thread counts. More cushion.”
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Media Bitch’s Diary 16 July

David Weeks from The Week excels himself at the IAA Ball, Kinetic’s staff get nautical and media festival-goers get in the spirit of “Waitrose-stock”. Plus: Blake Chandlee calls the shots and Felix Dennis cashes in

Are You Investing In Facebook Fans or Just Collecting Them?


Foto + Desenho

Criação do artista Ben Heine. Veja todas as imagens aqui.

Foto Desenho

Foto Desenho

Foto Desenho


Mandelson releases political papers to bloggers ahead of press

Lord Mandelson released a number of papers exclusively to bloggers this morning ahead of the mainstream media, as part of the publicity campaign for his new book ‘The Third Man’.

Survey reveals Ford as the UK’s favourite car brand

Ford has been voted the UK’s favourite car marque, with Skoda the preferred choice of retired consumers, according to a new poll.

Dynamic Fashion Photography – Sofia Sanchez Mauro Mongiello Are a Skilled Style Duo (GALLERY)

(TrendHunter.com) Although Trend Hunter has featured Sofia Sanchez and Mauro Mongiello’s editorial work before, I think it’s important to view their talent-ridden portfolio as a whole. As fashion photographers, they have…

NEWSPAPER ABCs: All Sundays fall from election highs

The UK’s Sunday newspapers have posted drops in circulation figures for June, following the highs of the General Election coverage, with the recently invigorated Independent on Sunday leading the falls.

Mirror partners with Littlewoods for Pride of Britain Awards

Littlewoods is replacing the Co-operative Group as the main sponsor of The Daily Mirror’s flagship awards event, the Pride of Britain Awards.

BBC One’s ‘The Silence’ draws 4.5 million viewers

The final episode of BBC One thriller ‘The Silence’ won the primetime ratings war last night, with an audience of 4.5 million across BBC One and BBC HD, according to unofficial overnight figures.