A huge bad buzz for this viral video campaign in Russia with a donkey flying with a parasail and shocking beachgoers…
Advertiser: Holiday maker in Russia (if you know the name…)
(TrendHunter.com) Mademoiselle Yulia is a women that would definitely stand out from a crowd. Despite her far-out “Smurf meets Flintstones” fashion ensembles, Mademoiselle Yulia is more than just a fashionista. As a DJ,…
Em seu projeto de conteúdo para o Campeonato Brasileiro, a Petrobras irá produzir mini-documentários com todas as torcidas da Série A.
A primeira delas, é claro, é a do Corinthians. Não questione o motivo do meu “é claro”, você sabe o porque. E não fique bravo, as torcidas menores também terão vez.
Esse primeiro vídeo acompanha a jornada de alguns corintianos no último jogo do time, a suada vitória contra o Atlético Mineiro no Pacaembu, faz uma visita a Gaviões da Fiel e conversa ainda com Tobias, o goleiro do histórico Campeonato Paulista de 1977, e com o @neto – não o jogador e comentarista, o careca mesmo.
Essa série da Petrobras ainda não foi lançada oficialmente, então você vê primeiro aqui:
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The photography of Joseph Szabo will no doubt leave you yearning for your youth.
This particular series is entitled ‘Jones Beach,’ and carries an adolescent theme. All shots are in black-and-white, capturing…
NEW YORK (AdAge.com) — Despite having more aggressively mounted an original-content strategy this year, Yahoo posted middling revenue for the second quarter, booking $1.13 billion, representing a 0.7% drop from the same period last year. More tellingly, that figure is down 16% from 2008, suggesting the portal giant hasn't fully recovered from the recession's effects on digital advertising.
NEW YORK (AdAge.com) — How does Apple put the flap over iPhone 4 antenna in the rear-view mirror? Report record quarterly earnings on huge sales of all things i-related, including iPads, iPhones, iPod Touches and Mac computers.
Visual arts by Respighi, Brahms, Strauss, Rachmaninow.
“Hamburg Philharmonic Orchestra. The orchestra of the Hanseatic city.”
Advertising Agency: Jung von Matt, Hamburg, Germany
Art Directors: Julia Ziegler, Jan Lohse, Götz Ulmer
Copywriters: Armin Jochum, Ramin Schmiedekampf, Jan-Florian Ege
Photographer: Uwe Duettmann
Advertising Agency: Memac Ogilvy, Saudi Arabia
Via [mediaME]
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It would seem Levi’s is testing a new mechanical billboard in New York.
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Não sou muito fã dessas coisas que andam pipocando por ai se autoproclamando “o maior do mundo” ou “o primeiro” a fazer qualquer coisas . Me cheira a picaretagem. Mais RP que relevância, se é que você me entende.
Mas vamos lá: a Audi acaba de lançar “o primeiro calendário de carro sem carros da história”. Verdade? Mais ou menos. Na verdade se trata da boa e velha realidade aumentada.
Basta baixar um aplicativo de iPhone para o carro aparecer nos cenários e materializar o tal do Vorsprung durch Technik que eles tanto falam. Gostou? Não responda ainda. Tem mais uma primeirice a caminho.
Com o aplicativo os clientes ainda podiam ver em 1ª mão o novo Audi A1. Criação da neue-digitale / Razorfish da Alemanha.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The 2010 World Bodypainting Festival was held in Austria in July. Artists from around the world participated and transformed models’ skin into works of art using paint. Some called the festival “the most…
As marketers shift budget from traditional media that they buy through advertising, and the more labor-intensive social media, it's natural that media agencies would want to a piece of that action. This week we learned from the Wall Street Journal [link] that IPG's Universal McCann and Publicis Groupe's Vivaki are building out entire divisions dedicated to social media.
I was saddened when I read that Alex Bogusky was leaving our industry. Saddened for us in advertising, particularly. The industry is not in good shape and losing the person that has been the most influential to our improvement over the last decade hurts us in ways I don't like to think about. Alex not only revolutionized us, he made us enjoy the trip.
LOS ANGELES (AdAge.com) — Clear Channel, the country's largest radio and outdoor media company, is rolling out its first cross-platform upfront pitch in the coming weeks to get its sometimes-overlooked media platforms more consideration from national advertisers. Packages on offer include national radio inventory; custom content across Clear Channel's growing digital portfolio; outdoor inventory in markets like New York's Times Square, Sunset Boulevard in Los Angeles and the Las Vegas Strip; and potential talent endorsements from personalities like Ryan Seacrest, Steve Harvey and Glenn Beck.
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Everyone has sex in the middle of a hardtop playground, right?
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Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director, Art Director: Supachai Toemtechatpong
Copywriter: Surakai Ngernmaneerongroj
Photographer: Sun House
(TrendHunter.com) I can’t help but feel an added appreciation for Casey Gray’s work after having watched ‘Exit Through The Gift Shop.’ Although I’ve always known that a great deal of talent is required for graffiti and…
Découverte du photographe et pilote Alex MacLean. Avec son avion, il a pu survoler les Etats-Unis afin de capter des espaces, et des lieux insolites de son pays. Paysage naturel ou intervention de l’homme, ces clichés impressionnent. Plus de visuels dans la suite.
Lembra do Seinfeld Re-Cut, um trailer fictício que coloca George em um dramalhão choroso?
O mesmo cara fez de novo, agora como se “Seinfeld” fosse um thriller de ação. É só edição e trilha sonora, mas não canso de ver essas coisas, e ainda assim continuo dando risada só de lembrar das cenas.
Post originalmente publicado no Brainstorm #9
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The logic among advertisers is that boomers are sedentary technophobes who can't bear to shift brands. But it couldn't be further from the truth.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
