Coup de coeur pour le dernier projet Ribbonesia de Baku Maeda. Un artiste et illustrateur, vivant à Sapporo au Japon, qui a décidé de s’intéresser aux rubans pour pouvoir créer des formes en 3D. S’inspirant des animaux, les rendus de ces rubans sont très impressionnants.
NEW YORK (AdAge.com) — Diageo has launched a review of its $130 million U.S. media planning and buying account currently managed by WPP's Mediacom, according to executives with knowledge of the review. The review encompasses all of Diageo's brands, which include Jose Cuervo, Johnnie Walker, Smirnoff, Captain Morgan, Bailey's, J&B, Guinness and Tanqueray.
NEW YORK (AdAge.com) — H&R Block is shifting creative duties on its $155 million account to Publicis Groupe's Fallon from Omnicom Group's DDB without a review.
NEW YORK (AdAge.com) — Personal care and household product marketer Alberto-Culver Co. has awarded the U.S. portion of its $150 million global media account to WPP's Maxus after a seven-month global review, according to executives with knowledge of the situation. The U.S. incumbent, Aegis' Carat, is poised to retain the business in Europe while picking the Canadian and Mexican portions of the account, the executives said.
(TrendHunter.com) The We Are Handsome S/S 2011 swimwear collection will bring the summer to even higher temperatures. This Aussie swimwear label released this sneak peek for their upcoming summer collection, featuring just…
Niente di memorabile, ma per Sky va più che bene.
Strong words and images. This should start a debate within the BME community as to why the ACLT have to go to this length to get their attention
I feel this is a challenge to the Black, Mix-Race and Asian community. These community need to step up and be counted, why wait until its someone you know. Much appreciation to AMV/ACLT for spreading these strong messages. Come on BME Community, let show we can work together to save live
this is a prime example of a succesful campaign to raise awareness and bring it home to people just how importatn it is to register on both the bone marrow and blood registers!!
what other way could possibly be used to grasp the eyes of the black and mixed race community?!?
well odne ACLT, we all support you,
rip mr p.dot
Surveys rarely, if ever, provide a direct window into consumers' minds. A host of biases exist that can lead to errors in measurement or inaccurate responses. Yet even when a question's meaning is transparent to consumers, another insidious bias can emerge in surveys: response substitution. Eliminate this, and you'll uncover brand-perception truths you never knew existed.
What is it about us professionals that when we want to show how much we know, the first thing we do is kill simple? Why? Do we really believe that throwing in graphs and charts, adding statistics and formulas, and talking in a vernacular that requires a translator makes us appear smarter?
Speaking as someone who personally faced those scary odds four years ago when I needed a bone marrow transplant, I think the adds are perfect.
Not only do the ACLT work tirelessly to save the lives of people like me but they also have a unique understanding of the black community & how to galvanise their support.
I really hope these adds get the impact they deserve.
Fuma-se tanto em “Mad Men”, que eu já peguei uma enfisema pulmonar só de ficar deitado no sofá assistindo.
O vídeo abaixo é uma compilação trabalhosa que reúne, em apenas 2 minutos e 20 segundos, cada um dos cigarros que foi acendido nas 3 temporadas da série até agora.
Post originalmente publicado no Brainstorm #9
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“Better ask for the free assembly service by XXXLutz.”
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Art Directors: Tolga Büyükdoganay, René Pichler
Copywriters: Sebastian Kainz, Alistair Thompson
The first and third message are the strongest for me. They are straight to the point, engages the reader/viewer immediately and makes me want to find out more. It would be extremely hard to ignore an advert like this, and as the message is so clear, I’d would imagine it would penetrate a wider more mainstream audience because of its deadly simplicity.
Red & Black colours are really striking & stand out, as I associate Red with blood/danger/stop/pay attention and Black with strength, strong.
Really hope this campaign works in getting people to act, well done ACLT & AMVBBDO. Love it. Where/How can we help in spreading this message/ad campaign?
(AMVBBDO did an amazing campaign on the Kiss launch back in 1990, so fingers crossed, an even bigger impact will be made with this important campaign)
OgilvyOne Asia-Pacific has appointed Jerry Smith its new regional president, based in Hong Kong. In his new role, Mr. Smith will oversee the OgilvyOne operations in 12 local markets across the region.
It’s definitely a hard hitting message! It’s something that people cannot ignore and speaks volumes.
Tudo mundo encheu o saco pelo Neymar na Seleção. E aí o Mano Menezes mal esquentou o banco como técnico e chamou o cara. Muito bem, ainda que eu não o perdoe por não ter dado a chance do Roberto Carlos pelo menos se despedir da Seleção.
Menos de 24 horas depois da convocação, foi lançado esse vídeo abaixo. Apenas 15 segundos com o Neymar dizendo que está feliz. O mais curioso disso tudo, é que o vídeo não foi publicado pela Nike só no Brasil, mas também no canal internacional, nikefootball. Isso é que é moral.
Quanto tempo pra ele ir embora pro Chelsea ou Manchester United e só voltar pro Brasil depois de gordo?
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