Jul
29
Midsomer Murders wins peaktime battle
Posted in: UncategorizedITV1 won the peaktime ratings battle last night with its long-running whodunnit series ‘Midsomer Murders’, according to unofficial overnight figures.
Jul
29
Seria a Olympus Style Tough a câmera do Felipe Melo?
Posted in: Uncategorized
Série de comercias online divertidos para vender a nova câmera Olympus Style Tough. É praticamente uma câmera de adamantium: resiste a impacto, água, porrada, bolas de boliche, facas ginzu e tudo mais que você imaginar.
Sendo assim, o que melhor do mostrar ela em ação, não é mesmo? Só faltou um vídeo dela aguentando o tranco do Felipe Melo.
Criação da agência Mullen, de Boston.
Post originalmente publicado no Brainstorm #9
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Jul
29
Arena Swimwear: Noah’s Ark
Posted in: Uncategorized
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Gabriele Caeti
Post-Production: : Rumblefish
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo
Published: July 2010
Jul
29
Interpublic records 9.7% revenue boost in second quarter
Posted in: UncategorizedInterpublic Group has given further evidence that the global advertising recession is coming to a close, by posting a 9.7% increase in revenue in its second quarter results.
Jul
29
The Democratization of Giving
Posted in: Uncategorized
Everyone has heard of mobile giving, thanks to a number of successful initiatives such as the Haiti drive earlier this year. Mobile is clearly becoming a preferred way for consumers to make microdonations, to express an opinion and to volunteer time or an opinion. So all nonprofits need to establish their mobile presence now, says C. Douglas Plank of Mobilecause.
Jul
29
Coffee Republic updates stores to target women
Posted in: UncategorizedCoffee Republic is rolling out a fresh visual identity and store design as it looks to broaden its appeal.
Jul
29
LK Bennett to roll out ‘real women’ campaign
Posted in: UncategorizedLK Bennett has turned to “real women” rather than professional models to front a marketing campaign to celebrate the luxury fashion brand’s 20th anniversary and showcase its autumn/winter collection.
Jul
29
NEWSPAPER ABCes: Mail Online increases lead at the top
Posted in: UncategorizedMail Online has increased its lead over Guardian.co.uk and registered 2.49m average daily browsers in June, according to the latest round of ABCe figures.
Jul
29
Hollywood-Inspired Beds – The Oyster Bed by Giuseppe Vigano is Gigantic Glamorous (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Oyster Bed by Giuseppe Viganò for NEST Italia looks as if it just came out of a Hollywood movie set. Even the ads for this bed resemble movie posters, complete with a beautiful woman and a detective.…
Jul
29
Dreft: Fashion Always Returns
Posted in: Uncategorized
“Fashion always returns. Take care of your clothes. Dreft.”
Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn
Jul
29
Virgin Atlantic in brand identity refresh
Posted in: UncategorizedVirgin Atlantic has released a new brand identity across its 38 aircraft fleet, working with London-based design consultancy Johnson Banks on the new positioning.
Jul
29
Channel 4 to air Sony Ericsson mobile programme
Posted in: UncategorizedSony Ericsson’s mobile music and entertainment programme, ‘Pocket TV’, is to air for the first time on Channel 4.
Jul
29
StrongMail aims to create social CRM agency with acquisitions
Posted in: UncategorizedSAN FRANCISCO – StrongMail, the email marketing agency, is expanding with the creation of a new social CRM agency and a New York office.
Jul
29
Specsavers takes ‘should have gone’ message to kids
Posted in: UncategorizedSpecsavers is backing an expanded and improved range of spectacles designed especially for children with a humorous TV ad.
Jul
29
Rapp wins Bacardi’s UK digital advertising account
Posted in: UncategorizedBacardi has appointed Rapp to handle its UK digital advertising account after a five-month pitch process against undisclosed agencies.
Jul
29
Richard Desmond reveals plans to rejuvenate Five
Posted in: UncategorizedRichard Desmond, the owner of Northern & Shell and one of the most colourful figures in UK media, last week became a major player in the UK commercial television industry when he acquired Five for £103.5 million from the European broadcaster RTL.
Jul
29
Last Exit Group nets global Belvedere brief
Posted in: UncategorizedBelvedere Vodka, the LVMH-owned luxury vodka brand, has appointed Last Exit Group to handle its global digital advertising account.
Jul
29
Carat scoops £2m PayPal media work
Posted in: UncategorizedPayPal, the online payment service, has appointed Carat to handle its £2m media planning and buying account.
Jul
29
Disney calls review of £8m resorts account
Posted in: UncategorizedDisney is holding a review of the UK media agency arrangements across its resorts business.
Jul
29
Disney calls review of £8 million resorts account
Posted in: UncategorizedDisney is holding a review of the UK media agency arrangements across its resorts business.
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