Jul
30
Rachel’s food company sold to French firm
Posted in: UncategorizedRachel’s, the organic yoghurt maker, has been sold by its US parent company to France’s Groupe Lactalis for an undisclosed amount.
Jul
30
Patrice – Ain’t Got No
Posted in: UncategorizedVoici en exclusivité le nouveau clip de l’artiste Patrice sur le single et titre Ain’t Got No. Des artworks réalisés par l’artiste JR (Women Are Heroes), pour cette vidéo dirigée par Guillaume Cagniard et produite par Cosa. A découvrir dans la suite de l’article.
Previously on Fubiz
Jul
30
Behind the Rebrand: Virgin Atlantic
Posted in: UncategorizedRebranding an aircraft fleet is far more than the typical paint job.
Jul
30
Facebook tool launched to help brand moderation
Posted in: UncategorizedSocial media management company Tempero and technology firm iPlatform have unveiled a tool that allows brands to better manage and track activity on their Facebook pages.
Jul
30
Aaron Rayburn – Over it
Posted in: UncategorizedUne installation intéressante d’Aaron Rayburn avec le Studio Jelly est présentée ici à travers une série de visuels autour d’un long assemblage de fils et ficelles afin de donner une impression typographique du plus bel effet. Plus d’images dans la suite de l’article.
Previously on Fubiz
Jul
30
Fiat Store
Posted in: Uncategorized
Além de ser a montadora que mais investe em publicidade online, no Brasil, a Fiat está constantemente alinhada com as inovações e as tendências do marketing contemporâneo.
Serviços, experiências e estratégias de relacionamento são algumas das apostas da montadora, no ambiente digital.
Não é de se estranhar, portanto, que há anos a montadora é considerada top of mind na internet dentro da categoria automotiva.
Entre suas inovações mais recentes está o Fiat Mio, um projeto colaborativo na qual estabelece o desenvolvimento de um carro com a ajuda dos consumidores.
Seu principal executivo de marketing, João Ciaco, virou “celebridade” na web, onde democratiza a informação em um blog pessoal, humanizando a empresa e transparecendo fatos importantes do mercado.
Dias atrás, a Fiat abriu uma loja online onde os consumidores do mundo inteiro podem comprar centenas de produtos entre roupas, miniaturas, artigos e utensílios pessoais, além de acessórios para os carros.
Desenvolvida para promover e vender produtos assinados pela marca, a Fiat Store é divulgada na página oficial da Fiat, em comunidades da web, redes sociais e canais online de fidelização.
Com soluções como essas, fortalecendo sua presença digital, se apropriando de territórios pouco ou nada explorados, focando no consumidor e estabelecendo novas formas de interação, não há dúvidas de que a Fiat se consagra como um dos mais importantes benchmarks do ambiente digital, tanto no Brasil quanto no mundo.
Jul
30
Media Bitch’s Diary 30 July
Posted in: UncategorizedIt’s a Richard Desmond special this week, as former employees lift the lid on the quirky habits of Five’s ‘quackers’ new owner – although Elle, the Evening Standard, Initiative and NatMags also get a look in
Jul
30
Levitating Cube Tables – The Float Table Uses Magnets to Create Its Magic
Posted in: Uncategorized
(TrendHunter.com) Add a dash of the fantastical into your lives with the Float Table. Of course, it’s not magic but magnets that make this furniture piece so intriguing. The table is made up of smaller wooden blocks that…
Jul
30
PE Publishing’s B2B business moves to Caspian
Posted in: UncategorizedEXCLUSIVE: PE Publishing (PEP) has offloaded its entire B2B publishing business to Caspian Publishing in a bid to boost its audience across flagship titles including Professional Engineering and Automotive Engineer.
Jul
30
Former UM leader Perry becomes C4 head of airtime sales
Posted in: UncategorizedChannel 4 has appointed Universal McCann’s former vice-chairman, Mick Perry, as head of airtime sales, replacing former head of agency sales Matt Shreeve who left in April.
Jul
30
British Airways slumps to £164m loss
Posted in: UncategorizedBritish Airways has blamed industrial action and disruption caused by the Icelandic volcanic ash cloud, after recording a £164m pre-tax loss in the second quarter.
Jul
30
Comparethemarket concludes meerkat trilogy
Posted in: UncategorizedThe final ad in Comparethemarket.com’s Aleksandr Orlov mini-film trilogy is to run on TV from 1 August.
Jul
30
Channel 4 Sales to restructure
Posted in: UncategorizedEXCLUSIVE: Channel 4 Sales is set to restructure its 175-strong sales force into multi-disciplinary agency teams following a comprehensive review by Boston Consulting Group led by sales director Andy Barnes.
Jul
30
JCDecaux UK revenue rises 13.5% in first half
Posted in: UncategorizedUK revenue at outdoor media owner JCDecaux was up 13.5% in the first six months of 2010, and has rocketed by 51.3% once the integration of Titan assets are included.
Jul
30
IPC creates digital programme director role
Posted in: UncategorizedIPC has appointed Tara Whitaker as its first digital programme director, to focus on strategic initiatives across the company.
Jul
30
Warner Bros appoints Frank to international marketing role
Posted in: UncategorizedWarner Bros Pictures has appointed ESPN Europe managing director Lynne Frank as executive vice president of international marketing.
Jul
30
Feeder promotes new album with mystery digital push
Posted in: UncategorizedWelsh rock band Feeder is promoting the release of its new album, ‘Renegades’, with a digital campaign.
Jul
30
Paper Round (30 July) – Which brands are advertising in the national press?
Posted in: UncategorizedAfter the opening of the UK’s first new high street bank in 150 years, Metro Bank, yesterday, the London based operation has got a scattering of coverage in the national press.
Jul
30
Covent Garden site to be Apple’s biggest store
Posted in: UncategorizedDevotees of Apple’s sleek gadgetry will now have a new location at which to camp overnight for product launches, with its biggest store opening in London next weekend.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.