Havana Club, the Pernod Ricard-owned Cuban rum brand, has appointed integrated agency The Lounge Group as its below-the-line agency ahead of late autumn’s high-profile £2m through-the-line campaign.
Newcastle United has appointed The Next Door, the creative start-up, to handle its branding and below-the-line account.
Un sac à dos intelligent et signalant par des LED les directions prises par le cycliste : gauche ou droite. Conçu par Lee Myung Su Design Lab et intitulé “Seil Bag”, ce projet a remporté le prix du Design Concept au Red Dot Awards 2010. Explications et vidéo dans la suite de l’article.
CHI, in partnership with Made by Many, and The Viral Factory have been appointed to the digital account for mega shopping centre Westfield Stratford City, after a four-way pitch.
Selfridges has appointed 18 Feet & Rising to its advertising account after a three-way pitch battle involving Engine and VCCP.
Insurance price comparison website Comparethemarket.com has appointed digital agency Steak to handle its natural search account, following a three-way pitch.
Benecol, the Johnson & Johnson-owned food brand, has appointed Adam & Eve to handle its £2 million advertising account.
BA has signed a major transatlantic share agreement with American Airlines and Iberia, worth a combined £4.4bn ($7bn) a year.
Ofcom has appointed four new non-executive directors, including the managing director of Waitrose, to the Channel 4 board following the departures of Karen Brady, Andy Mollett and Sue Ashiany, who had reached the end of their tenures.
AOL has bought technology news blog TechCrunch, founded five years ago by Michael Arrington, for between $25m and $30m.
AG Barr, the soft drinks company behind Irn-Bru and Tizer, has posted a 13% rise in profits for the first six months of the year, following better than expected growth in its core brands and the success of its acquisition Rubicon.
MTV Networks UK & Ireland is launching a series of major ad campaigns to promote its pay TV channels in the run-up to Christmas.
John Lewis has unveiled its first fashion catalogue, as part of a drive to establish itself as a fashion destination.
It’s official – BBC Magazines and its portfolio of 35 titles are up for sale, or as the BBC prefer to think of it, “looking for a partner”, but who would buy a group of magazines today?
Professional networking site LinkedIn has appointed former CBS Outdoor International chief executive, Clive Punter, to the newly created role of managing director of marketing solutions across EMEA.
Hyundai Motor Europe has appointed former Lexus Europe head of product planning and marketing, Mark Hall, as its new marketing director.
The ASA has banned a poster ad in Virgin Holidays “Rockstar service” campaign, after one person complained it promoted the misuse of alcohol.
Innocent is to give away 40,000 free Veg Pots as part of a £1.3m marketing drive for the two-year old brand.
Marmite, the British household favourite, is to extend its brand with the launch of a Very Peculiar chocolate bar in time for Christmas.
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