TVCs: There is no room for laziness and short cuts

Production house: Studio vision, Lebanon
Creative director: Rami Sartawi
Copywriter: Rami Sartawi
Account director: Moustapha Mikati
Director: Emile slailaty

Did Any Brands Get a Boost From Clinton Wedding?

Other than Vera Wang and Burberry — the brands the bride and groom chose to wear for their nuptials — not many brands got a boost from the big day. But not for lack of trying.

Battle: Los Angeles

Para promover o filme “Battle: Los Angeles”, a Columbia Pictures lançou o site-viral reportthreats.org, que fala sobre diversos casos “reais” de aparição de OVNI’s.

Os posters abaixo foram revelados durante a Comic-Con, trazendo imagens desses incidentes e uma URL. Os relatos incluem Los Angeles, em 2011, que é quando estreia o filme.

Uma curiosidade, é que os aliens de “Battle: Los Angeles” são diferentes do que estamos acostumados no cinema. Eles são como um exército, que possui estratégia militar e armamentos. O filme é dirigido por Jonathan Liebesman.

Battle Los Angeles Viral Poster

Battle Los Angeles Viral Poster

Battle Los Angeles Viral Poster

Battle Los Angeles Viral Poster

Battle Los Angeles Viral Poster

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Sell the Sizzle, not the Scary Orange Lady

In a completely non-shocking turn of events, "Real Housewives of New Jersey" performer Teresa Giudice is starring in ad for something called Sizzle Tan.

Intense Eye Pictorials – Photographer Leonard Green Exposes the Window to His Subjects’ Souls (GALLERY)

(TrendHunter.com) Photographer Leonard Green has a thing for eyes. His ability to capture intense expression from his subjects’ eyes is uncanny. A look through his photographs will show you exactly what I mean.

Even when…

Yahoo’s Hilary Schneider Dumps ‘Interim’ Title, Names Self Head of Sales


NEW YORK (AdAge.com) — Yahoo is ending its three-month search for a new advertising sales chief right about where it began.

Abstract Extraterrestrial Fashion – Hairo Rojas’ Wild Style Pictorial Breaks Avant-Garde Boundaries (GALLERY)

(TrendHunter.com) These stunning photographs by Hairo Rojas are usually the type of images we see in our dreams or a drug-fueled haze. The hair, the makeup, the clothing, and even the accessories are all out of this world.…

Andy Griffith, Liv Tyler, Sarah McLachlan Pimp, Paris Nughty

div class=”imageleft”a href=”http://www.adrants.com/images/Health-Care-Bill-Gets-Plug-from-Andy-Griffith.jpg”img alt=”Health-Care-Bill-Gets-Plug-from-Andy-Griffith.jpg” src=”http://www.adrants.com/images/Health-Care-Bill-Gets-Plug-from-Andy-Griffith-thumb.jpg” width=”150″ height=”84″ //a/div

Medicare spokesman Andy Griffith appears in a new commercial touting the health care reform law and outlining some of its benefits.
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The Pants That Stalked Me on the Web


There's a lonely section on old Route 66 between Seligman and Kingman AZ where recreations of once-ubiquitious Burma Shave signs fly by: You Can Drive A/ Mile A Minute/ But There Is No/ Future In It. Those ads know where you're going, and they know where you've been. I thought of them this week as I was stalked by a pair of pants. Short pants, actually, and several of them.

Quarterback Drew Brees Gives Away Madden NFL in Times Square

div class=”imageleft”a href=”http://www.adrants.com/images/madden_nfl_drew_brees.jpg”img alt=”madden_nfl_drew_brees.jpg” src=”http://www.adrants.com/images/madden_nfl_drew_brees-thumb.jpg” width=”150″ height=”85″ //a/div

EA Sports is prepping fans for the launch of Madden NFL on August 11.
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Shark-Faced Hoodies – The PHENOMENON Fall/Winter 2010 Collection (GALLERY)

(TrendHunter.com) The PHENOMENON Fall/Winter 2010 collection shows that a coming trend just may be going big on top and small on the bottom. The pictures in the PHENOMENON Fall/Winter 2010 lookbook show oversized hoodies…

Unilever Breaks Multibrand ‘Mad Men’ Blitz



NEW YORK (AdAge.com) — Despite the show's comparatively low ratings and modest ad revenue, package goods behemoth Unilever is making a big bet on AMC's "Mad Men" with the launch of a marketing blitz for six of its iconic brands: Dove, Breyers, Hellman's, Klondike, Suave and Vaseline.

Cartoon Network + Double Rainbow + Unicórnios

Double Rainbow

“Ohh! It’s a double rainbow! So beautiful”. O Cartoon Network está veiculando uma vinheta – não no Brasil ainda – que mistura o épico meme Double Rainbow com a imagem, que já é uma sátira por si só, Double Rainicorn.

O vídeo promove a série “Adventure Time”, e mostra como os roteiristas do canal permanecem entre os mais nonsense e relevantes da TV.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Kardasian Half Sister Kylie to Front Sears ‘Crush Your Style’ Campaign

div class=”imageleft”a href=”http://www.adrants.com/images/kardashian-kylie-jenner-sears-model-01.jpeg”img alt=”kardashian-kylie-jenner-sears-model-01.jpeg” src=”http://www.adrants.com/images/kardashian-kylie-jenner-sears-model-01-thumb.jpeg” width=”150″ height=”181″ //a/div

Just how many Kardasian sisters are there?
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Kardashian Half Sister Kylie to Front Sears ‘Crush Your Style’ Campaign

div class=”imageleft”a href=”http://www.adrants.com/images/kardashian-kylie-jenner-sears-model-01.jpeg”img alt=”kardashian-kylie-jenner-sears-model-01.jpeg” src=”http://www.adrants.com/images/kardashian-kylie-jenner-sears-model-01-thumb.jpeg” width=”150″ height=”181″ //a/div

Just how many Kardasian sisters are there?
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Radiant Retro Fashions – The Vogue Turkey August 2010 Issue is Flashback to the Swinging 60s (GALLERY)

(TrendHunter.com) Vogue Turkey August 2010 is playing with the looks of the 60s. Models Ashley Smith and Masha Novoselova look perfectly retro as photographed by Ahmet Polat.

Fashion loves to look back and the fashion…

Mullen ‘Media Catalyst’ to Head New Mobile Media Group

div class=”imageleft”img alt=”Brenna_Hanly3.jpg” src=”http://www.adrants.com/images/Brenna_Hanly3.jpg” width=”100″ height=”113″ //div

Mullen has launched a new mobile media practice.
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Heineken Makes Men Act Like Idiots Again

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Yea, we get it. Men like beer. No, men love beer. Men will do anything to get a beer.
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Coca-Cola Missed a Teaching Opportunity With Dance-Show Decision


Something happens when we throw racism into to the game with only half truths and half thinking. Everyone goes crazy, trying to define what's racist and what isn't. In the end, racism gets misconstrued, and then we drop it. Dropping it doesn't make it go away. It still needs to be addressed.

Meredith Taps Tom Harty as National Media Group President


NEW YORK (AdAge.com) — Meredith Corp. named Tom Harty president of its National Media Group today. Mr. Harty succeeds Jack Griffin, who has chosen to leave the company to pursue an undisclosed opportunity, the company said.