Fazendo música com o coração, literalmente

Heart Beat

A Heart Chamber Orchestra, que se apresentou na semana passada no FILE – Festival Internacional de Linguagem Eletronica – em São Paulo, produz música de uma forma diferente.

A performance audiovisual é formada pela batidas cardíacas dos 12 músicos e seus instrumentos clássicos. O computador que recebe os dados analisa e gera diferentes algoritmos em tempo real, criando visuais de acordo com os corações – literalmente – dos integrantes da orquestra.

O tempo todo monitorados por eletrocardiograma, as batidas eletrônicas também são alteradas em tempo real, e os músicos então improvisam criando uma apresentação diferente da outra todas as vezes.

O FILE, que está em sua 11ª edição, vai até o dia 29 de agosto em diversos locais de São Paulo. No complicado site do evento você pode ver a programação completa.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Why Two Names Are Better Than One


A nickname is a good thing. People who use a brand's nickname feel closer to the product than those who don't. As a matter of fact, nicknames are one of the most under-utilized aspects of marketing. If at all possible, every company and every brand should have a formal name as well as a nickname. Two names are better than one.

MPG Global CEO Maria Luisa Francoli: Competitors Be Warned


NEW YORK (AdAge.com) — In the past couple of years, MPG's North American operations have had a lackluster track record. It was in late April that the head of the region, Shaun Holliday, exited and the agency — in what it said was a demonstration of the importance of improving its U.S. business — formally appointed Maria Luisa Francoli, its global leader, to also head its North American division.

Project Canvas unmoved after Virgin Media complaint

Project Canvas has said it remains focused on launching a consumer proposition next year and its proposals remain unchanged, despite Virgin Media registering a formal complaint about it to Ofcom.

Crozier explains why ITV passed on Five deal

ITV did not buy Five because the deal would not have allowed it to diversify its business, and ITV could not offer RTL regulatory certainty, according to chief executive Adam Crozier.

New Data Shed Light on Women’s Internet Usage

As Nielsen put out a study this week showing growing timeshare for social networks, up 43% to 22.7% of time spent on the Web, it's always important to see what the key women demographic is doing online. Two recent reports shed some light. Here's a quick roundup of the findings.

Patrizia Pepe Campaign

La maison de couture italienne Patrizia Pepe a confié son image à un projet de publicité décalé. Cette nouvelle campagne met en scène des modèles où le visage des mannequins est caché par des accessoires dans des décors inattendus. Une réalisation de l’agence de publicité TBWA\Italia.



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Previously on Fubiz

Wired to claim that the open web is dead

Wired magazine is reported to be preparing a front cover that declares “the Web is Dead” having been killed off by mobile apps, the Apple iPad and the rise of paywalls.

Sensual Sapphic Photography – Marc Van Dalen Pushes the Limit with His Girl-on-Girl Theme (GALLERY)

(TrendHunter.com) Guys, don’t say I didn’t warn you about Marc van Dalen’s photography. I suggest you browse through his portfolio (see gallery) in privacy, especially when you mosey on over to Life Lounge for the uncensored…

NYC Garbage Trucks Take QR Codes Mainstream


In Japan QR codes – two dimensional images containing encoded data – are found on everything from business cards to kumquats. They are soon to be ubiquitous in the West in advertising and marketing, and in New York City, garbage trucks are leading the way.

Adidas targets sports enthusiasts with training app

Adidas has launched a new mobile app called miCoach, which will be supported by a global marketing campaign featuring World Cup winner David Villa, tennis pro Andy Murray and rugby legend Jonny Wilkinson.

Surreal Fashion Drawings – Ricardo Fumanal’s Illustrations are Dreamlike Versions of Reality (GALLERY)

(TrendHunter.com) Talented illustrator and graphic artist Ricardo Fumanal works with already existing images. He takes his inspiration from the Internet, fashion magazines and films. He redraws the images and applies his…

Making News Sites Stickier With Apps That Summon the Web


NEW YORK (AdAge.com) — Websites from Fox Sports, the New York Daily News, the San Antonio Express-News, the Houston Chronicle, the San Francisco Chronicle and others are trying a new system to fight, or rather accommodate, web surfers' fleeting attention spans. A platform from Brand Affinity Technologies overlays editorial photos of celebrities and athletes with apps that summon content from Twitter, Google, YouTube and other parts of the web without making users leave the site.

Sky Sports to sponsor football on the radio

BSkyB is to sponsor Absolute Radio and TalkSport’s coverage of Barclays Premier League football as part of its attempt to differentiate its line-up of sports channels from those of rivals Virgin Media, BT and Top Up TV.

New York Times to offer rival publishers app technology

NEW YORK – A range of publishers including the UK’s Telegraph Media Group have agreed to licence a subscription and advertising technology platform for mobile applications to be launched by The New York Times Company.

iPad DJ Station

Un excellent concept de la part de Psychicfactory avec cette station numérique Numark basé sur la configuration de la tablette iPad. Le dispositif permettra au DJ de choisir ses titres au mieux comme c’était le cas avec les stations iPod et iPhone. Plus de visuels dans la suite.



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Previously on Fubiz

Washington Post sells Newsweek to 91-year-old billionaire

WASHINGTON – The Washington Post Company has sold Newsweek magazine to 91-year-old billionaire Sidney Harman, a philanthropist who made his fortune selling audio equipment.

Documentário brasileiro “Sequestro” será lançado oficialmente em setembro nos EUA

Sequestro Trailer

Desde o fim de 2009 sendo exibido homeopaticamente em festivais de cinema pelo Brasil e Estados Unidos, o documentário “Sequestro” deve enfim ganhar o circuito comercial nesse segundo semestre.

Dirigido por Wolney Atalla, o filme acompanha o trabalho da Divisão Anti-Sequestro de São Paulo (DAS), em uma pesquisa e filmagens que foram realizadas em 4 anos, sem contar os 3 anos anteriores necessários para conseguir permissão da polícia e passar por entraves burocráticos.

Outra dificuldade foi conseguir acesso as casas das famílias das vítimas durante o cativeiro, apenas uma aceitou ser filmada. Além disso, “Sequestro” traz depoimentos de casos ilustres, como de Wellington Camargo, irmão da dupla Zezé di Camargo e Luciano, e Abilio Diniz.

No Twitter, o diretor Wolney Atalla revelou que o lançamento oficial do filme vai acontecer em Los Angeles e Nova York no dia 10 de setembro. Aqui no Brasil, ainda não se tem uma data de estreia, prometida para os próximos meses. Assista o trailer abaixo:

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Offshore Wind Turbines – The Wind Lens Farms Could be More Efficient than Land Turbines

(TrendHunter.com) With turbines popping up all over the world, it was only a matter of time until something like the Wind Lens was created. Bringing energy production offshore, not only does it extend eco-power’s reach,…

Drench invests in cinema for the first time

Drench is launching its first cinema ad as part of a £5.5m investment in the brand.