Apple is most criticised brand as ‘blogfail’ hits
Posted in: UncategorizedApple is the most criticised brand in the blogosphere, according to research into consumer attitudes toward brands on the web.
Apple is the most criticised brand in the blogosphere, according to research into consumer attitudes toward brands on the web.
Foreign exchange business Travelex is launching its first ad campaign for five years, as part of a drive to persuade travellers to use prepaid currency cards.
Com o crescimento da popularidade das TVs 3Ds, abre-se um novo mundo de sacadinhas para o mercado publicitário. O objetivo de todas, é claro, mostrar como as imagens saltam para fora da tela.
Lá no Chile, a Panasonic fez essa – comercial abaixo – para o seu modelo Viera 3D. Criação da agência Lobo de Santiago, e produção da Cueca Films.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Advertising Agency: Raad|Afyouni, Kuwait
Via [Ads2Blog]
div class=”imageleft”a href=”http://www.adrants.com/images/Patrizia-Pepe-Fall-Winter-2010-2011-Ad%20Campaign-6.jpg”img alt=”Patrizia-Pepe-Fall-Winter-2010-2011-Ad%20Campaign-6.jpg” src=”http://www.adrants.com/images/Patrizia-Pepe-Fall-Winter-2010-2011-Ad%20Campaign-6-thumb.jpg” width=”150″ height=”96″ //a/div
And for some really screwed up fashion advertising, look no further than Patrizia Pepe’s Fall/Winter campaign.
pa href=”http://feedads.g.doubleclick.net/~a/hZK2_szEH6xKq7BO0JbF1-94x9Y/0/da”img src=”http://feedads.g.doubleclick.net/~a/hZK2_szEH6xKq7BO0JbF1-94x9Y/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/hZK2_szEH6xKq7BO0JbF1-94x9Y/1/da”img src=”http://feedads.g.doubleclick.net/~a/hZK2_szEH6xKq7BO0JbF1-94x9Y/1/di” border=”0″ ismap=”true”/img/a/p
Engajamento comunitário. Esta é a palavra-chave que define bem a nova promo lançada pela Toyota.
Em um momento onde os consumidores são mais difíceis de conquistar, é necessário dar a eles algum benefício para que haja envolvimento positivo.
Para comemorar os dez anos de lançamento do seu modelo ecologicamente correto, Prius, nos Estados Unidos, a montadora apresenta um concurso no Facebook, convidando os consumidores a enviar provas de seu amor pelo carro, seja por meio de fotos ou vídeos.
Quem participar vai ter a chance de receber em sua cidade a grande festa de aniversário do Toyota Prius. Ou seja, a participação é incentivada porque existe uma gratificação.
Embora não haja uma originalidade muito grande nessa promo, uma coisa fica cada vez mais clara: o ambiente digital é o meio mais eficaz para estreitar o contato do consumidor com a marca.
Via: The Next Web
div class=”imageleft”a href=”http://www.adrants.com/images/awards_main_hof.jpg”img alt=”awards_main_hof.jpg” src=”http://www.adrants.com/images/awards_main_hof-thumb.jpg” width=”150″ height=”62″ //a/div
The ADC, at a benefit dinner November 4 at the ADC Gallery will celebrate this years’ Hall of fame inductees.
pa href=”http://feedads.g.doubleclick.net/~a/hY2k4lX8sacpfbkj4Du3NnHat2I/0/da”img src=”http://feedads.g.doubleclick.net/~a/hY2k4lX8sacpfbkj4Du3NnHat2I/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/hY2k4lX8sacpfbkj4Du3NnHat2I/1/da”img src=”http://feedads.g.doubleclick.net/~a/hY2k4lX8sacpfbkj4Du3NnHat2I/1/di” border=”0″ ismap=”true”/img/a/p
div class=”imageleft”a href=”http://www.adrants.com/images/porta_party_pro_malibu_rum.jpg”img alt=”porta_party_pro_malibu_rum.jpg” src=”http://www.adrants.com/images/porta_party_pro_malibu_rum-thumb.jpg” width=”150″ height=”84″ //a/div
Convenience just got a new friend. Oh yes, my friend. Backyard parties and all the work it takes to prepare them are now simplified with Malibu Rum’s Porta Party Pro, a backpack designed to make drinks.
pa href=”http://feedads.g.doubleclick.net/~a/wLVA-WdIjCuRHHscwA5b7fXqGMQ/0/da”img src=”http://feedads.g.doubleclick.net/~a/wLVA-WdIjCuRHHscwA5b7fXqGMQ/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/wLVA-WdIjCuRHHscwA5b7fXqGMQ/1/da”img src=”http://feedads.g.doubleclick.net/~a/wLVA-WdIjCuRHHscwA5b7fXqGMQ/1/di” border=”0″ ismap=”true”/img/a/p
Cupcakes with names like "The Burning Sensation," "The Urban Lumberjack" and "Death by Mudslide" helped Ogilvy & Mather employees raise money last week for Share Our Strength, an organization that is working to end childhood hunger. The effort was held as part of SOS' Great American Bake Sale program, which encourages people around the country to hold bake sales to help hungry kids.
div class=”imageleft”a href=”http://www.adrants.com/images/old_navy_booty_reader.jpg”img alt=”old_navy_booty_reader.jpg” src=”http://www.adrants.com/images/old_navy_booty_reader-thumb.jpg” width=”150″ height=”99″ //a/div
Yea well anything called Booty Reader is destined to receive a ton of press so hats off again to Crispin Porter + Bugusky who came up with this little booty analyzer for Old Navy.
pa href=”http://feedads.g.doubleclick.net/~a/KNf5hMXyhgEosY94HVfy5m6EIgw/0/da”img src=”http://feedads.g.doubleclick.net/~a/KNf5hMXyhgEosY94HVfy5m6EIgw/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/KNf5hMXyhgEosY94HVfy5m6EIgw/1/da”img src=”http://feedads.g.doubleclick.net/~a/KNf5hMXyhgEosY94HVfy5m6EIgw/1/di” border=”0″ ismap=”true”/img/a/p
Achei uma puta falta de sacanagem (isso nem está mais na moda, certo?) esse teaser trailer de “Don’t Be Afraid Of The Dark”, novo filme produzido por Guilhermo Del Toro, do fundamental “O Labirinto do Fauno”.
Primeiro porque até o segundo 0:50 parecia o teaser mais fácil já feito, ainda que eu já estivesse esperando por um susto em algum momento.
Mas depois, quando a garotinha aparece debaixo do lençol, eu tirei o fone de ouvido e fiquei assistindo de longe. Filme de terror bobo é fácil, quero ver aguentar esse suspense e silêncio o tempo todo.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
I have often credited our agency success to good timing, hard work and downright determination. The truth, however, is that we owe a lot to our peers in other small agencies that showed us that there are no size limits on potential. Every single one of the great agencies we all aspire to be like today was once small.
div class=”imageleft”a href=”http://www.adrants.com/images/woman-diary-breast_feeding.jpg”img alt=”woman-diary-breast_feeding.jpg” src=”http://www.adrants.com/images/woman-diary-breast_feeding-thumb.jpg” width=”150″ height=”146″ //a/div
Now that’s just what we need to distract us from our daily duties; a site, I Breastfeed Because, on which women can discuss why they breastfeed and upload videos.
pa href=”http://feedads.g.doubleclick.net/~a/3Fe5rzJZoseBoOCT72hp62M3kdY/0/da”img src=”http://feedads.g.doubleclick.net/~a/3Fe5rzJZoseBoOCT72hp62M3kdY/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/3Fe5rzJZoseBoOCT72hp62M3kdY/1/da”img src=”http://feedads.g.doubleclick.net/~a/3Fe5rzJZoseBoOCT72hp62M3kdY/1/di” border=”0″ ismap=”true”/img/a/p