Apple is most criticised brand as ‘blogfail’ hits

Apple is the most criticised brand in the blogosphere, according to research into consumer attitudes toward brands on the web.

Travelex returns to ads with prepay card drive

Foreign exchange business Travelex is launching its first ad campaign for five years, as part of a drive to persuade travellers to use prepaid currency cards.

Panasonic Viera 3D | Gun

Panasonic

Com o crescimento da popularidade das TVs 3Ds, abre-se um novo mundo de sacadinhas para o mercado publicitário. O objetivo de todas, é claro, mostrar como as imagens saltam para fora da tela.

Lá no Chile, a Panasonic fez essa – comercial abaixo – para o seu modelo Viera 3D. Criação da agência Lobo de Santiago, e produção da Cueca Films.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Top 20 Trends of the Day (Aug 3) – From Sensual Sapphic Photography to Computer Savvy Stickers (COUNTDOWN)

(TrendHunter.com) For the day of August 3rd, these are the Top 20 trends, which include Sensual Sapphic Photography, Hipster Schoolgirl Fashion and Surreal Fashion Drawings. The rankings are based on hundreds of thousands…

Now financing ladies’ needs

Advertising Agency: Raad|Afyouni, Kuwait
Via [Ads2Blog]

Puppy Teepees – The Pup Tent by Slade Architecture Lets Your Dog Sleep in Comfort (GALLERY)

(TrendHunter.com) If you don’t already have a sleeping area for your puppy, then the ‘Pup Tent’ by Slade Architecture is perfect for you. The design first made its debut at the annual auction for New York’s Design Trust…

Vibrant Violet Lingerie – The Ann Summers Autumn 2010 Collection Heats it Up (GALLERY)

(TrendHunter.com) The Ann Summers Autumn 2010 lingerie line proves that it’s going to be one warm winter. Even though there’s hardly any material provided, wearing these baby-doll dresses will have you hot and bothered…

Patrizia Pepe’s Oddity, Old Spice’s Voice Mail Generator

div class=”imageleft”a href=”http://www.adrants.com/images/Patrizia-Pepe-Fall-Winter-2010-2011-Ad%20Campaign-6.jpg”img alt=”Patrizia-Pepe-Fall-Winter-2010-2011-Ad%20Campaign-6.jpg” src=”http://www.adrants.com/images/Patrizia-Pepe-Fall-Winter-2010-2011-Ad%20Campaign-6-thumb.jpg” width=”150″ height=”96″ //a/div

And for some really screwed up fashion advertising, look no further than Patrizia Pepe’s Fall/Winter campaign.
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Toyota: Share Your Prius Passion

Engajamento comunitário. Esta é a palavra-chave que define bem a nova promo lançada pela Toyota.

Em um momento onde os consumidores são mais difíceis de conquistar, é necessário dar a eles algum benefício para que haja envolvimento positivo.

Para comemorar os dez anos de lançamento do seu modelo ecologicamente correto, Prius, nos Estados Unidos, a montadora apresenta um concurso no Facebook, convidando os consumidores a enviar provas de seu amor pelo carro, seja por meio de fotos ou vídeos.

Quem participar vai ter a chance de receber em sua cidade a grande festa de aniversário do Toyota Prius. Ou seja, a participação é incentivada porque existe uma gratificação.

Embora não haja uma originalidade muito grande nessa promo, uma coisa fica cada vez mais clara: o ambiente digital é o meio mais eficaz para estreitar o contato do consumidor com a marca.

Via: The Next Web

ATT Backs BlackBerry’s IPhone Killer


NEW YORK (AdAge.com) — Verizon and AT&T have picked their horses in the next smartphone race. While Verizon has aligned with Android for its high-profile Droid phones, AT&T is backing BlackBerry.

Art Director’s Club Announces 2010 Hall of Famers

div class=”imageleft”a href=”http://www.adrants.com/images/awards_main_hof.jpg”img alt=”awards_main_hof.jpg” src=”http://www.adrants.com/images/awards_main_hof-thumb.jpg” width=”150″ height=”62″ //a/div

The ADC, at a benefit dinner November 4 at the ADC Gallery will celebrate this years’ Hall of fame inductees.
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Malibu Rum Introduces Porta Party Pro

div class=”imageleft”a href=”http://www.adrants.com/images/porta_party_pro_malibu_rum.jpg”img alt=”porta_party_pro_malibu_rum.jpg” src=”http://www.adrants.com/images/porta_party_pro_malibu_rum-thumb.jpg” width=”150″ height=”84″ //a/div

Convenience just got a new friend. Oh yes, my friend. Backyard parties and all the work it takes to prepare them are now simplified with Malibu Rum’s Porta Party Pro, a backpack designed to make drinks.
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Corsetted Dame Photography – The Alessandra Ambrosio Vogue Brazil Editorial is Stunning (GALLERY)

(TrendHunter.com) If you thought the Alessandra Ambrosio Vogue Brazil July 2010 cover was hot, the accompanying editorial is even more stunning. A woman who not only models but is a mom (I can’t believe that body has borne…

Ogilvy Bakes Goodies to Fight Hunger


Cupcakes with names like "The Burning Sensation," "The Urban Lumberjack" and "Death by Mudslide" helped Ogilvy & Mather employees raise money last week for Share Our Strength, an organization that is working to end childhood hunger. The effort was held as part of SOS' Great American Bake Sale program, which encourages people around the country to hold bake sales to help hungry kids.

Old Navy Will Read Your Booty

div class=”imageleft”a href=”http://www.adrants.com/images/old_navy_booty_reader.jpg”img alt=”old_navy_booty_reader.jpg” src=”http://www.adrants.com/images/old_navy_booty_reader-thumb.jpg” width=”150″ height=”99″ //a/div

Yea well anything called Booty Reader is destined to receive a ton of press so hats off again to Crispin Porter + Bugusky who came up with this little booty analyzer for Old Navy.
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O primeiro teaser de “Don’t Be Afraid Of The Dark”

Teaser

Achei uma puta falta de sacanagem (isso nem está mais na moda, certo?) esse teaser trailer de “Don’t Be Afraid Of The Dark”, novo filme produzido por Guilhermo Del Toro, do fundamental “O Labirinto do Fauno”.

Primeiro porque até o segundo 0:50 parecia o teaser mais fácil já feito, ainda que eu já estivesse esperando por um susto em algum momento.

Mas depois, quando a garotinha aparece debaixo do lençol, eu tirei o fone de ouvido e fiquei assistindo de longe. Filme de terror bobo é fácil, quero ver aguentar esse suspense e silêncio o tempo todo.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Spacious Dock Homes – ‘Villa Mecklin’ in Velkua is Small Yet Big at the Same Time (GALLERY)

(TrendHunter.com) Located in Finland, the ‘Villa Mecklin’ by Huttunen–Lipasti–Pakkanen Architects is a home that looks small but is really big in size. The main standout feature is the front dock, which is big enough for…

Challenges Facing Small Agencies Not Unique to U.S.


I have often credited our agency success to good timing, hard work and downright determination. The truth, however, is that we owe a lot to our peers in other small agencies that showed us that there are no size limits on potential. Every single one of the great agencies we all aspire to be like today was once small.

Discovery Names Bruce Campbell Chief Development Officer


Discovery has named Bruce Campbell chief development officer and general counsel. Previously president of digital media and corporate development for the company, he will continue to have responsibilities for global business development.

I Breast Feed Because…

div class=”imageleft”a href=”http://www.adrants.com/images/woman-diary-breast_feeding.jpg”img alt=”woman-diary-breast_feeding.jpg” src=”http://www.adrants.com/images/woman-diary-breast_feeding-thumb.jpg” width=”150″ height=”146″ //a/div

Now that’s just what we need to distract us from our daily duties; a site, I Breastfeed Because, on which women can discuss why they breastfeed and upload videos.
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