Hasta La Creative!

Eu ia apenas escrever um tweet sobre o site da Converse, mas ficaria muito subjetivo não me aprofundar na questão sobre a qualidade da nova criação da R/GA NY.

Falar que é bom ou ruim, é fácil. Porém, a critica só se torna construtiva se ela vier acompanhada de bons argumentos.

Neste caso (www.converse.com), considerei o fato de eu estar sempre acompanhando os trabalhos da marca na internet. E diferente de tantas outras que, de fato, investem no online, a Converse é uma marca que consegue transferir seus valores institucionais de forma primorosa, para o ambiente digital.

Olhando de cima, navegando e interagindo com o conteúdo, ficou claro, pra mim, que este é um trabalho tático oriundo de uma estratégia baseada em construção de marca – uma coisa que a gente ainda não vê muito comumente. Ou seja, temos aqui um exemplo fiel de como deveria seguir a risca o trabalho tático na hora de desenvolver alguma plataforma institucional na internet, pois sua boa arquitetura de informação, usabilidade, navegação e, acima de tudo, seu conteúdo pertinente, são detalhes que fazem deste, mais um bom exemplo de trabalho que vai além da criatividade e do desenvolvimento técnico.

div class=”imageleft”a href=”http://www.adrants.com/images/more_fing_babe.JPG”img alt=”more_fing_babe.JPG” src=”http://www.adrants.com/images/more_fing_babe-thumb.JPG” width=”150″ height=”157″/a/div

For the last two years, McCann Erikson’s More Fucking Cowbell has won the annual Advertising Week Battle of the Ad Bands.
pa href=”http://feedads.g.doubleclick.net/~a/Z7fz8lH_WI6OIK6veEnk3bFNJXI/0/da”img src=”http://feedads.g.doubleclick.net/~a/Z7fz8lH_WI6OIK6veEnk3bFNJXI/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/Z7fz8lH_WI6OIK6veEnk3bFNJXI/1/da”img src=”http://feedads.g.doubleclick.net/~a/Z7fz8lH_WI6OIK6veEnk3bFNJXI/1/di” border=”0″ ismap=”true”/img/a/p

In a new study, Pew Research Center asked participants about household spending since the recession began in 2007. Nearly two thirds said they had cut back on spending. But are they actually doing it?

Santander has strengthened its position in the UK by agreeing the £1.65bn purchase of 318 branches from the Royal Bank of Scotland Group (RBS).

BBC News remains top of Brand Republic’s branded app chart, but Cineworld and Waitrose are among new entries this week.

NEW YORK (AdAge.com) — Conde Nast, the publisher of magazines such as Vogue and The New Yorker, has named its first chief technology officer. Magazine companies typically don't have chief technology officers, but have been increasingly tapping senior executives to fulfill some of that post's typical functions. Joe Simon, who was named CTO at Conde, will report to Robert Sauerberg, who was promoted to president last month and assigned to adopt a "new business model" and "move beyond the magazine."

Rupert Murdoch today gave the first hint at how well The Times is doing behind its paywall. The News Corp chairman said subscriber levels for The Times following its move to erect a pay wall were “strong”.

MUMBAI – Independent News & Media announced today that it has sold the remainder of its holding in Indian newspaper group Jagran Prakashan Limited, owner of the Hindi daily Dainik Jagran, for €32m.

Revenue at outdoor media owner CBS Outdoor was up 14% year on year in the second quarter of 2010 in the UK, according to CBS Corporation’s results.

MUMBAI – A&E Television Networks (AETN) and Network18 Group have reached an agreement to form a joint venture, AETN-18 India.