Hasta La Creative!

Après l’excellent Die Sculpture, l’artiste chilien Ivan Navarro nous présente ici sa série d’oeuvres intitulé “Aspects of Minimalism”. Des installations intrigantes jouant sur les lumières électriques ainsi que des objets épurés. Plus d’images dans la suite de l’article.

Previously on Fubiz

• Nainawasu Hotel
• Phone On Board
• Nadia Camera

A creative advertising campaign for Legal Sea Foods with 3 prints.

To get fresher food you would have to evolve

Advertiser: legal sea foods

NEW YORK (AdAge.com) — The latest venture sprouting forth from Madison Avenue is a marketing consultancy armed with a $20 million investment fund to take stakes in start-up companies. But beyond its bankroll, the firm has serious drawing power at the helm: Phoenix Suns basketball star Steve Nash and a widely respected agency executive, Deutsch's Michael Duda.

The Chaos Scenario has placed Branko Urosevic, a struggling eroticist, in a precarious predicament. Here's his story.

NEW YORK (AdAge.com) — Ask any TV-network executive how many new shows fail each season, and the answer they give you is somewhere between 75% and 80% — and then they'll tell you they're being kind. New data from a company that studies consumers' emotional attachment to TV shows and advertisers' products aim to cushion that launch-and-crash process that is so much a part of any fall-TV calculation.

NEW YORK (AdAge.com) — The latest and most significant leadership change in the magazine business — the anticipated arrival of former Meredith executive Jack Griffin to succeed Ann More as CEO of Time Inc., the storied publisher of titles from Time to People — suggests that magazines are about to veer further from their old brief of simply selling ad pages and into offering more marketing services.

LOS ANGELES (AdAge.com) — In the past three years, it seems "Make me a branded web series" has become the new "Make me a viral video" for marketers, with brands as varied as Ikea, Procter & Gamble, Toyota, Kraft Philadelphia Cream Cheese and even Poise incontinence pads all trying their hands at branded storytelling online. But as these webisodes clamor to find audiences in increasingly fragmented numbers, a larger metric for success pervades: Did they actually deliver on the hoped-for ROI for the brand?

NEW YORK (AdAge.com) — As early data on iPad apps trickle in, one thing is clear: It's going to require mountains of metrics for advertisers to pony up for the new platform's ads — and their high prices.

LONDON — As the U.K.'s top advertiser, with a roster of hundreds of agencies, the government's ad budget, to be slashed 50%, is one of the big victims of the Conservative-led coalition government's ruthless cost-cutting.

NEW YORK (AdAge.com) — According to several agency executives with knowledge of it, the notion of bringing together media and creative closer together is something increasingly being discussed in the halls of the holding company and McCann lately.