Hasta La Creative!

Advertising Agency: Caviar Group, Kuwait
Via [mediaME]

NEW YORK (AdAge.com) — Political campaigns have long relied on their deep knowledge of the geographic dividing lines that cleave the electorate, whether Republican or Democrat, conservative or liberal — sometimes down to each precinct. But where do those dividing lines exist on the stateless plane of the internet?

There are plenty of example of how the process that clients are using to find their agency partners is changing, writes business development exec Jody Sutter. New approaches to agency search is a trend that will become more prevalent, not less, and the smart agencies will figure out what they need to do to participate successfully.

Integrando mais interatividade ao e-commerce, a britânica French Connection inovou outra vez com o lançamento da sua nova butique. O endereço, acredite, é o Youtube.

Através do seu brand channel temático, as pessoas são convidadas a assistir vídeos didáticos sobre diferentes ocasiões de uso das peças e modelos da French Connection e, em seguida, a ferramenta possibilita a compra em apenas um clique. Toda essa experiência está no Youtube, como você pode ver no vídeo abaixo.

Sem dúvida, mais um ótimo uso do Youtube Annotations.

Dica do @mmazzariol.

Advertising Agency: Publicis Mojo, Melbourne Australia
Creative Director: Franklin Tipton
Art Director: Peter Hibberd
Copywriter: Danny Higgins
Designer: Dave Schaak
Photographer: Nadav Kander
Published: September 2010

Narrativas de trás pra frente não são lá muito originais, pela quantidade de vezes que já foram empregadas no cinema. Porém, essa aqui é bem interessante.

É um comercial do Canal+ para promover sua série sobre o terrorista venezuelano Carlos, o Chacal. Preso na França, ele é pop pela quantidade de livros, filmes e até games que já o mencionaram.

A criação é da BETC Euro RSCG de Paris, com produção da Wanda.

Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — For Chipotle, advertising agencies have, for the most part, outlived their usefulness. The burrito chain has churned through four shops in five years, garnering it an unflattering reputation in adland, and even Mark Crumpacker, chief marketing officer admitted that Chipotle's a tough client during an Advertising Week event.

Former Haymarket stalwart Eric Verdon-Roe was presented with the UK magazine publishing’s highest accolade today by the Periodical Publishers Association (PPA).

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The Television Bureau of Canada (TVB) and john st., Toronto has just revealed that a 5-week campaign featuring the virtues of broccoli, was not for broccoli at all.
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NEW YORK (AdAge.com) — It's not the CEO position he said he was seeking when he left his post as group publisher at Vogue last June, but Tom Florio does have a new job: IMG Worldwide, the sports and media giant, has named him to the newly created post of senior adviser for fashion to the office of the chairman.