AgencySpy is Wasting Our Time (And Yours)

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This is blind item crap is pointless information if there isn’t at least a hint of who it’s about.
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Turning Their Survey Data Into Your Survey Data

As content sites fragment audiences into more and more tightly-defined demographics your site's target is by definition going to look less and less like a "representative sample" of anything. So what do you with all that data?

Twitter Hires Sales Force From Yelp, Facebook

NEW YORK (AdAge.com) — Want to buy an ad on Twitter? Now there's someone to call. The micro-blog service has started building out a sales team starting with two hires: Facebook veteran Dan Coughlin and Yelp's first salesperson, Amanda Levy.

Girl naked with blood under cellophane for Peta campaign

Another shocking guerilla marketing campaign for Peat to raise awareness about eating meat.

Check more Peta advertising campaigns here.

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Advertiser: Peta

Love Letter Lookbooks – The Abbey Lee Kershaw Moussy Fall 2010 Ad Campaign Shows Some Heart (GALLERY)

(TrendHunter.com) The Abbey Lee Kershaw Moussy Fall 2010 ad campaign is a follow up to the lookbook Kershaw did with the clothing line earlier this season. The campaign features mostly denim, with love notes written by…

Aerodynamic Muscle Bikes – The Ostoure Bike Offers a Safe and Comfortable Ride (GALLERY)

(TrendHunter.com) Inspired by the designs of Persepolis, which offer a safe and comfortable ride, the Ostoure Bike features a two-wheel drive system with two different power transmissions.

The Ostoure bike also incorporates…

Small Ad Agencies Could Use Hollywood-Style Agents


It's really hard to see a system that works so well in one industry but doesn't get carried into another, especially when it is so needed. Why aren't there agents for agencies? Why don't we have our own 15%-ers getting clients for us? Movie stars have all the luck.

Magazine Circulation Slips Again


NEW YORK (AdAge.com) — U.S. magazines' paid and verified circulation has slipped again, declining a modest 2.3% in the first half of this year compared with the first half of 2009, according to the new semi-annual report released today by the Audit Bureau of Circulations. Those small declines are slowly getting bigger. But newsstand sales, a good gauge of consumer demand, are slowing their own declines. Newsstand winners include Cosmopolitan, Woman's World, First and In Touch Weekly.

Upcycled Modern Housing – The Mooramie House by Tobias Partners is Comfortable and Clean (GALLERY)

(TrendHunter.com) The Mooramie House by Tobias Partners was once a Federation-style cottage that has been turned into a modern day house.

Located in Sydney, Australia, the home is spacious and caters towards a more comfortable…

It’s Official: Jack Griffin to Succeed Ann Moore as Time Inc. Chairman-CEO


NEW YORK (AdAge.com) — Time Warner today made it official: Jack Griffin, the well-regarded former Meredith executive, will succeed Anne Moore as CEO of its Time Inc. magazines division at the end of September. His arrival at Time Inc. is unlikely to quell persistent, if low-level, rumblings on Wall Street that Time Warner might one day spin off its magazines unit, but an analyst said his arrival is welcome in either case.

LatinWorks Wins Chevrolet’s U.S. Hispanic Account

NEW YORK (AdAge.com) — General Motors Co. is moving U.S. Hispanic advertising for its biggest brand, Chevrolet, to creative shop LatinWorks, and will soon name African-American and Asian-American agencies to its roster. Chevrolet's Hispanic account had been handled since 1997 by Miami-based Accentmarketing, 49% owned by Interpublic Group of Cos.

Fierce Feathered Fashion – The Kasia Struss Numero September 2010 Spread is Wild Hot (GALLERY)

(TrendHunter.com) The Kasia Struss Numero September 2010 spread features a beautiful series of images with the model in wild fashions. From Valentino to Celine, the looks are see through, leg-baring and all around sexy.…

Caneta obediente

Imaginado pelo designer coreano Giha Woo, esse pequeno gadget ajuda a desenhar linhas retas e na medida certa. Visual interessante, mas não seria mais fácil usar uma régua?

Constrained Ball

Constrained Ball

Constrained Ball

Constrained Ball

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Foursquare lança loja online com camisetas e badges de verdade

Badges Foursquare

Se você quiser ter camisetas do Foursquare e badges de verdade, agora pode comprar na loja oficial do site. A iniciativa tinha sido anunciada em maio pela designer Mari Sheibley, em entrevista à Forbes.

Uma função planejada para a loja, é permitir que os usuários do Foursquare comprem produtos personalizados de acordo com seu próprio uso da ferramenta. Exemplo: você entra na loja logado com o seu perfil, e pode comprar camisetas, adesivos e outras bugigangas que exibem as suas badges ou outras conquistas no mundo real.

Além disso, e já funcionando, você pode votar qual badge merece ganhar uma camiseta edição limitada. Atualmente, está a venda a “I Heart Badges” e o logo do Foursquare em japonês.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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* O iG lança o Mídia Quest: um game exclusivo para profissionais de agências de publicidade. Os melhores jogadores concorrem a 5 MacBooks Pro e um kit de som Bose! *

Publicidade

O iG acaba de lançar o Mídia Quest, o primeiro game brasileiro em 3D para rodar no Facebook, um jogo voltado exclusivamente para os profissionais de agências de publicidade. Como o herói du_K!, os jogadores percorrerão três mundos temáticos para derrotar grandes vilões, os inimigos das ideias fora da caixa:

• O Engavetador, que bloqueia ideias fora da caixa
• O Casca-Forte, que segura a verba
• e o Urubucuco, um cruel detentor de prazos apertados.

O jogo ficará no ar por 3 meses. Durante esse tempo, o iG vai premiar – somente profissionais de publicidade – os melhores colocados com 5 MacBooks Pro e um kit de som Bose!

iG Mídia Quest

Para jogar é necessário ter uma conta no Facebook e uma senha de acesso fornecida pelo iG. As senhas serão distribuídas através de diferentes esforços de comunicação. Os profissionais que não receberem uma, poderão solicitá-la acessando o hotsite. Para jogar, basta clicar em “JOGAR AGORA”.

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Brainstorm #9Post originalmente publicado no Brainstorm #9
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Face-Flipping Family Portraits – ‘About-Face’ by Studio PR Turns Tots Into Parents (GALLERY)

(TrendHunter.com) Nothing’s funnier than sticking a baby’s head onto an adult’s body, and ‘About-Face’ by Studio PR illustrates that phenomenon perfectly. The portfolio consists of family portraits in which the parent and…

Ladder Sport – Parkour

Après l’excellente vidéo Out of Time, voici un campagne de publicité pour la boisson énergétique “V The Republic”? exploitant la pratique sportive du Parkour. Ce sport consiste à transformer des éléments du milieu urbain en obstacles à franchir par des sauts.



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Previously on Fubiz

Business Cards 2.0 – Crafty Selfvertising: Sprint Firsts in Self-Promotion (THTV)

(TrendHunter.com) Transformable business cards, interactive fitness cards and stretchy business cards. Today we hunt: CRAFTY SELFVERTISING – Sprint Firsts in Self-Promotion

Narrowed job markets and employment instability…

Camel-Hued Trenchcoats – The Zara Fall 2010 Ad Campaign Mixes Effortless Neutrals (GALLERY)

(TrendHunter.com) The new Zara Fall 2010 ad campaign displays a palette of soft, muted neutral shades. We’ve seen a number of fashion houses embody nude, camel and other neutral tones for their fall collections, and Zara…

Everything is possible with Suso Master viral video

Thanks to SUSO Master you will learn that everything is possible.
Check this cool viral video campaign and follow the Suso Master on facebook and twitter to win exclusive SUSO Master T-Shirts and the chance to win a one-on-one sessions with the SUSO Master himsel.

Learn the art of shadow[…]