(TrendHunter.com) The Lanca Perfume Spring 2011 campaign was shot by photographer Gui Paganni and features model Catherine McNeil, Karmen Pedaru and Marloes Horst.
The collection features everything from denim to evening…
When the Advertising Agency Register, originally a British import, opened its doors in 1980 to help marketers with the process of agency search and selection, there was an unspoken gentleman's rule: Mega-agencies threw back the smallest fish — at that time it was usually accounts less than $5 million in billings. Some time in the past three decades, the "gentleman's rule" has vanished into thin air.
Essa ação para divulgar uma promoção de café grátis do McDonald’s é bem esperta. Chamou atenção de quem estava no metrô, que reagiram com um leve sorriso no rosto.
Mas eu não consigo deixar de pensar nas pessoas que foram contratadas para realizar o trabalho. Basicamente, elas foram pagas pra dormir. Isso é que é carreira promissora.
Criação da agência canadense Cossette.
Post originalmente publicado no Brainstorm #9
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Varejo tem em todo lugar do mundo, mas que dá pra fazer limpinho, sempre dá. Aqui tem um bom exemplo.
Briefing gigantesco de promoção pra contar. E ainda assim interessante.
Criação da Goodby Silverstein & Partners, com direção de criação do brasileiro Icaro Doria. Produção da O Positive.
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Bacardi has named Stefan Bomhard, a former Kraft, Diageo and Burger King marketer, as regional president of Europe, Middle East and Africa (EMEA).
The UK’s quality Sunday newspapers have posted drops in circulation figures for the holiday season of July, with the Observer hitting a new low, according to the latest newspaper ABC figures.
Albion has created a set of press ads for cheddar brand Tickler that demonstrate how precious the cheese is with a series of swaps for improbable barters.
Depois dos elogios na Comic-Con, “Scott Pilgrim vs. The World” estréia hoje nos Estados Unidos. Baseado nas HQs criadas por Bryan Lee O’Malley em 2004, o filme conta a história de Scott Pilgrim, um preguiçoso que toca baixo em uma banda e se apaixonada por Ramona Flowers. O problema é que, para ficar com ela, Pilgrim precisará derrotar os sete ex-namorados da garota.
A estética videogame garante um visual original e empolgante, e por isso mesmo deu um trabalho extra para a equipe responsável pelos efeitos e mixagem de som do filme. O som deveria acompanhar a inventividade do que acontece na tela.
No making of abaixo, os editores e designers de som do estúdio londrino De Lane Lea Studios contam como foi o processo de criação desse aspecto em particular de “Scott Pilgrim Contra o Mundo”, dirigido por Edgar Wright. Em inglês, sem legendas.
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WPP’s JWT network has acquired the US digital agency Digitaria Interactive for an undisclosed sum.
(TrendHunter.com) Photographer Paul Phung delves into the unknown with his surreal, smoke-filled shots. His sinister photographs take on an otherworldly quality, perhaps in part due to his favorite photography setting,…
(TrendHunter.com) For the 60th anniversary of everyone’s favorite cartoon, the Lacoste ‘Peanuts’ collaboration gets a whole lot Snoopier. The limited-edition men’s polo tees will be available only at Dover Street Market…
Prudential may be a little unhappy to see its full page ad in The Times placed directly beside a news story on the company’s misjudged attempt to acquire rival AIA resulting in millions of pounds in fees being wasted.
The Financial Times has introduced a new circulation measure to calculate the total number of people who access paid-for FT content each day through global print and digital channels.
The new trick on facebook to force content to go viral is to restrict access to the content unless you like it and share it even before seeing it…
Here an example beliow. You’re on facebook and one of your friend just liked and share a video.
Of course you want to see this video, so[…]
Top Up TV has won the right to offer Sky Sports 1 and 2 to customers through all varieties of its set-top boxes, after Ofcom ruled in its favour in a dispute with BSkyB.
(TrendHunter.com) For the day of August 12th, these are the Top 20 trends, which include Creepy Cake Photography, Whiteboard Resignations and Sustainable Hot Rods. The rankings are based on hundreds of thousands of views…
SYDNEY – M&C Saatchi is understood to have offered jobs to the entire 30-strong team working on the David Jones account at rival Saatchi & Saatchi after it won the department store’s $43m account from the agency.
Electronic giant Philips is reviewing its $100m global digital account, held by Tribal DDB.
The Mail on Sunday has launched a new TV ad for its magazine You, which uses the iconic image of a beautiful woman soaking in a bubble bath while reading the supplement.
Nokia’s share of the smartphone market has taken a battering over the past 12 months as mobile phone users embrace handsets that use Google’s Android operating system.
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