Treat Your Clients Like Prospects and Vice Versa
Posted in: Uncategorized
When the Advertising Agency Register, originally a British import, opened its doors in 1980 to help marketers with the process of agency search and selection, there was an unspoken gentleman's rule: Mega-agencies threw back the smallest fish — at that time it was usually accounts less than $5 million in billings. Some time in the past three decades, the "gentleman's rule" has vanished into thin air.
McDonald’s cria ação com pessoas que dormem no metrô
Posted in: UncategorizedEssa ação para divulgar uma promoção de café grátis do McDonald’s é bem esperta. Chamou atenção de quem estava no metrô, que reagiram com um leve sorriso no rosto.
Mas eu não consigo deixar de pensar nas pessoas que foram contratadas para realizar o trabalho. Basicamente, elas foram pagas pra dormir. Isso é que é carreira promissora.
Criação da agência canadense Cossette.
Post originalmente publicado no Brainstorm #9
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Sprint e o varejo onde o gerente nem sempre enlouquece
Posted in: UncategorizedVarejo tem em todo lugar do mundo, mas que dá pra fazer limpinho, sempre dá. Aqui tem um bom exemplo.
Briefing gigantesco de promoção pra contar. E ainda assim interessante.
Criação da Goodby Silverstein & Partners, com direção de criação do brasileiro Icaro Doria. Produção da O Positive.
Post originalmente publicado no Brainstorm #9
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Bacardi hires senior FMCG marketer Stefan Bomhard
Posted in: UncategorizedBacardi has named Stefan Bomhard, a former Kraft, Diageo and Burger King marketer, as regional president of Europe, Middle East and Africa (EMEA).
NEWSPAPER ABCs: Quality Sundays slip month on month
Posted in: UncategorizedThe UK’s quality Sunday newspapers have posted drops in circulation figures for the holiday season of July, with the Observer hitting a new low, according to the latest newspaper ABC figures.
Cheddar is better in Tickler cheese ad
Posted in: UncategorizedAlbion has created a set of press ads for cheddar brand Tickler that demonstrate how precious the cheese is with a series of swaps for improbable barters.
O som de “Scott Pilgrim vs. The World”
Posted in: UncategorizedDepois dos elogios na Comic-Con, “Scott Pilgrim vs. The World” estréia hoje nos Estados Unidos. Baseado nas HQs criadas por Bryan Lee O’Malley em 2004, o filme conta a história de Scott Pilgrim, um preguiçoso que toca baixo em uma banda e se apaixonada por Ramona Flowers. O problema é que, para ficar com ela, Pilgrim precisará derrotar os sete ex-namorados da garota.
A estética videogame garante um visual original e empolgante, e por isso mesmo deu um trabalho extra para a equipe responsável pelos efeitos e mixagem de som do filme. O som deveria acompanhar a inventividade do que acontece na tela.
No making of abaixo, os editores e designers de som do estúdio londrino De Lane Lea Studios contam como foi o processo de criação desse aspecto em particular de “Scott Pilgrim Contra o Mundo”, dirigido por Edgar Wright. Em inglês, sem legendas.
Post originalmente publicado no Brainstorm #9
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JWT acquires US digital agency
Posted in: UncategorizedWPP’s JWT network has acquired the US digital agency Digitaria Interactive for an undisclosed sum.
Smoky Supernatural Photography – The Gifted Paul Phung Delves into the Unknown (GALLERY)
Posted in: UncategorizedCartoon-Inspired Polo Shirts – The Lacoste ‘Peanuts’ Collaboration at Dover Street Market (GALLERY)
Posted in: UncategorizedPaper Round (13 August) – Which clients are advertising in the national press?
Posted in: UncategorizedPrudential may be a little unhappy to see its full page ad in The Times placed directly beside a news story on the company’s misjudged attempt to acquire rival AIA resulting in millions of pounds in fees being wasted.
FT launches combined audience metric
Posted in: UncategorizedThe Financial Times has introduced a new circulation measure to calculate the total number of people who access paid-for FT content each day through global print and digital channels.
Top Up TV wins right to offer Sky Sports to all its customers
Posted in: UncategorizedTop Up TV has won the right to offer Sky Sports 1 and 2 to customers through all varieties of its set-top boxes, after Ofcom ruled in its favour in a dispute with BSkyB.
How to bypass facebook fan pages without like and share
Posted in: UncategorizedThe new trick on facebook to force content to go viral is to restrict access to the content unless you like it and share it even before seeing it…
Here an example beliow. You’re on facebook and one of your friend just liked and share a video.
Of course you want to see this video, so[…]
Top 20 Trends of the Day (Aug 12) – From Creepy Cake Photography to Close-Up Eye Craters (COUNTDOWN)
Posted in: UncategorizedM&C Saatchi offers jobs to 30 Team Saatchi staffers
Posted in: UncategorizedSYDNEY – M&C Saatchi is understood to have offered jobs to the entire 30-strong team working on the David Jones account at rival Saatchi & Saatchi after it won the department store’s $43m account from the agency.
Philips calls $100m global digital pitch
Posted in: UncategorizedElectronic giant Philips is reviewing its $100m global digital account, held by Tribal DDB.
Mail on Sunday launches ad for You magazine
Posted in: UncategorizedThe Mail on Sunday has launched a new TV ad for its magazine You, which uses the iconic image of a beautiful woman soaking in a bubble bath while reading the supplement.
Nokia’s dominance on the wane as Android’s popularity soars
Posted in: UncategorizedNokia’s share of the smartphone market has taken a battering over the past 12 months as mobile phone users embrace handsets that use Google’s Android operating system.