Just-Eat cooks up Europe expansion on back of £10.5m funding

LONDON – Just-Eat, the European site for ordering meals online, has raised £10.5m in its first institutional round of financing.

TweetFeel gives instant brand feeling

LONDON – TweetFeel, a new Twitter application which allows marketers to instantly gather the overall sentiment of their brands, has gone live as use of the microblogging website continues to surge after slowing slightly last month.

Marketing Restaurant Week: Cheap Eats at Top Joints


NEW YORK (AdAge.com) — In its launch of the summer's annual Restaurant Week, New York City & Co., the marketing arm of New York, has given a special nod to both social networking and the recession. Twitter users, for the first time, were able to get first dibs on information about which restaurants would be included in the program that offers dinners at luxe eateries for near-diner prices. Meanwhile, the program was expanded to the make the "week" 20 days long to amplify its impact on recession hammered restaurateurs.

Dogs Trust creative switches to women’s weekly format

LONDON – Mather has created a fundraising direct mail campaign for Dog’s Trust in the lurid style of popular women’s weekly magazines, featuring cover lines such as ‘Shot in the head — but Arnold lived to wag his tail’.

Rolls-Royce hires new marketing director

LONDON – Rolls-Royce Motor Cars has appointed Jolyon Nash to the position of director of sales and marketing.

Mason moves to Blue Barracuda

LONDON – Independent digital agency Blue Barracuda has hired former Mindshare managing partner Andrew Mason as its media director.

Paid-for online video content boosted by recession

BOSTON – Consumer spending on paid-for online video content could reach $3.8bn (£2.3bn) in 2009, exceeding revenues generated by free ad-supported video websites this year, according to research.

Heineken hands $110 million US ad account to Euro RSCG

LONDON – Euro RSCG has won the $110 million Heineken US business after a pitch against Wieden & Kennedy, StrawberryFrog and TBWA\Chiat\Day.

Amra to handle Primary Times ads

LONDON – Trinity Mirror’s sales house Amra has been appointed to handle the national advertising for the free parents’ magazine Primary Times.

Ogilvy set to move back in to central London after 17 years at Canary Wharf

LONDON – Ogilvy Group is poised to leave its Canary Wharf headquarters, and is in advanced talks to take 200,000 square feet of office space in Kings Cross, according to reports.

Shortlist’s new women’s magazine Stylist to launch this autumn

LONDON – Shortlist Media’s new free women’s weekly magazine will be called Stylist and will launch in late September/early October.

Best Buy seeks job applicants with 250 Twitter followers

LONDON – How many Twitter followers does it take to get a job? The answer is 250, according to Best Buy, which is specifying that candidates for a marketing role have a degree and at least 250 Twitter followers.

Max Clifford to sue News of the World over phone hacking

LONDON – Max Clifford, publicist to the stars, is planning legal action against the News of the World to discover whether its journalists listened to messages left on his mobile phone.

Beverage Brands calls £5 million media pitch

LONDON – Beverage Brands, the owner of WKD, is reviewing its £5 million media account.

Stylist revealed as ShortList’s brand for women’s free mag

LONDON – ShortList Media’s free upmarket women’s weekly will be called Stylist and launch in late September/early October.

ShortList launches sport

LONDON – ShortList, the free men’s weekly magazine, is upping the ante in its battle with rival Sport by launching an eight-page sports section in a six-figure commercial tie-up with Procter & Gamble-owned Gillette.

Starcom wins five-way pitch for £20m Autoglass business

LONDON – Autoglass has awarded its £20m media planning and buying business to Publicis Groupe’s Starcom, ending a near six-year relationship with Interpublic Group’s Universal McCann.

IPC decides to recruit replacement ad chief

LONDON – IPC, the magazine company, is looking to recruit a managing director of advertising, after deciding against subsuming the role into the duties of chief executive Evelyn Webster in the long term.

DMGT’s digital division forms partnership with Independent

LONDON – Daily Mail & General Trust has formed a digital advertising partnership with Independent News & Media following the firm’s move into the same Kensington offices in April.

New Eye sites at Manchester Airport

LONDON – Eye has relaunched a portfolio of ad sites at Manchester Airport, following a £50m overhaul of the terminal.