Hasta La Creative!

Em um comercial para o mercado sul-africano, a Cadbury tenta reproduzir o sucesso do famoso Gorila baterista.

Criado pela Saatchi & Saatchi de Johannesburgo, o filme mostra uma avestruz que vai tentar fazer algo que, dizem por aí, ela não pode fazer.

Existem três versões, em que a diferença é a trilha sonora. Abaixo tem duas, a primeira com “I Gotta Be Me” e a segunda com “Purple Haze”. Aqui você pode ver uma outra, com Pavarotti.

Post originalmente publicado no Brainstorm #9
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Dr Oetker is bringing out an X Factor branded pizza, backed by marketing spend of £2m, that it hopes will attract new consumers to the category.

Three is launching a cash prize incentive to push consumers in-store as part of a brand-awareness campaign for its new tariff, The One Plan.

Yahoo! has launched its Premier League online highlights coverage with video advertisers including Adidas, Heineken, BT and Sony Pictures, while Virgin Media has created another online destination for football fans watching live matches.

The latest BlackBerry smart phone hit the market to little fan fare on Thursday — there were no reports of long lines outside AT&T stores or Twitter complaints about jammed up online orders. As this reporter fiddled and futzed with the new BlackBerry Torch and perused its early ads, I couldn't help but ask: How would I sell this thing?

DETROIT (AdAge.com) — Automakers and dealers are chasing millions of customers who spend an increasing amount of time each day on social-media sites such as Facebook and Twitter. But what kind of content is appropriate for dealers to put on a Facebook page? How should they get started? How much does it cost? And does it really help sell cars?

British Gas moves away from its strategy of promoting boiler care and advertises its sponsorship of the British swimming teams.

Sky has launched an out-of-home campaign in collaboration with celebrity photographer Rankin, to promote its channels Sky Arts 1 and Sky Arts 2.

(TrendHunter.com) Melbourne-based artist Thomas Jeppe is the author of ‘Home Made Tattoos Rule,’ which is a compilation of photographs that showcase the various techniques and styles of homemade tattoos.

If the thought…

Rupert Murdoch is planning to create a national digital newspaper in the US as a paid for app for Apple’s iPad and mobile phones, according to a report in the Los Angeles Times.