Hasta La Creative!

All you want to know about Internet in one glance

Via: MBA Online

NEW YORK (AdAge.com) — Hallmark Channel's recipe for launching a new block of Martha Stewart-themed daytime programming on its air calls for generous helpings of, well, any promotional tool you can conceive. In an effort that will encompass everything from TV promos to coupons to entreaties at a bevy of national retailers, Hallmark is working furiously to ensure fans of Ms. Stewart's recent programs will move with her to cable from syndication on broadcast.

Advertiser: Cadbury

by a glass and a half full of joy

Target Corp. is being boycotted by the gay and lesbian community after donating $150,000 to Minnesota Forward, a political action committee that supports Minnesota Republican gubernatorial candidate Tom Emmer, an opponent of gay marriage and gay rights. But it's because the retailer has done such a good job of marketing to gay and lesbian consumers that it finds itself at the center of this firestorm. Target and other marketers should take away a few lessons from this whole public-relations fiasco.

NEW YORK (AdAge.com) — Bloomberg has delivered a lot of new attention to Businessweek, which it bought last fall and redesigned this spring, but now it wants to attract new looks for the other magazine it owns: Bloomberg Markets, a title sent monthly to the financial elite who use Bloomberg terminals. Cue the Robert Priest redesign.

O novo comercial do iPad – em que a Apple o define como “delicioso”, “mágico”, “produtivo”, entre outros adjetivos – não tem nada demais. Apresenta diversas formas de uso e aplicações do gadget, assim como já aconteceu em campanhas o iPhone.

Mas algo me chamou a atenção: o destaque dado ao Flipboard, logo no início do vídeo. O aplicativo realmente se tornou um trunfo da tablet da Apple.

Imagine você, um dia cria um app em casa ou na sua empresa, e recebe uma ligação da maçã querendo colocá-lo em um comercial. Se o download for pago, US$ 1 que seja, você tá feito.

Post originalmente publicado no Brainstorm #9
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It’s always cool to see pets in hip hop outifits!

Advertiser: Kia

(TrendHunter.com) Born in Istanbul, Turkey, Erkan Çoruh is a fashion designer that puts more into his collections than just clothes. By reinventing the traditional burqa, Çoruh explores themes of equality, repression, freedom,…

Sweet Thrills is a candy store. Kenneth Montague is a dentist. We thought it would be awesome if they shared a business card.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Art Director: Vic Bath
Copywriter: Rana Chatterjee
Published: August 2010