Print Subscribers Rejoice: People Magazine IPad App Is Free for You
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NEW YORK (AdAge.com) — Magazines have been aggressive about pricing their app editions for the iPad so far, charging consumers the full print cover price for the digital editions whether or not they're already subscribers — and risking a nickel-and-diming image. But People's new iPad app has arrived with a touch that existing subscribers will appreciate: The app is free for them.