LONDON – Ladbrokes, the UK’s largest bookmaker, is to ramp up eCRM activity in the second half of 2009 in an attempt to boost revenues per player on its internet brands including Ladbrokescasino.com.
LONDON – Car manufacturer Lexus is launching a direct and digital marketing campaign to promote its IS SE-I model and two new upgrade offers.
LONDON – Computer game Guitar Hero has signed a six-figure deal to sponsor Absolute Radio’s on air and online coverage of the Virgin Media-sponsored V Festival.
LONDON – Facebook is making moves towards shutting down a loophole in its usage policy which lets users sell their status updates to brands.
LONDON – Yahoo! senior executive Josh Jacobs has declared that advertisers are bringing their budgets back to the internet.
LONDON – IPC-owned women’s glossy fashion magazine Marie Claire is overhauling its website in line with the redesign of its new sexed-up magazine.
LONDON – The appeal of ‘Crimewatch’ helped BBC One to recover supremacy from ITV1 on Tuesday night, as the commercial channel’s ‘Car Crime UK’ shed 900,000 viewers, according to unofficial overnight figures.
LONDON – Tesco has launched a new site to encourage individual Tesco stores to work with charities in their local area.
LONDON – Newsquest Media Group has overhauled its 150 local websites and made four million extra articles available in its digital archives.
LONDON – Sony Ericsson will promote its new fashion handset, Jalou, with a Dolce 8 Gabbana-designed ad campaign in October.
LONDON – Findus, the UK frozen food company, has appointed Driven to work on its advertising account, following a pitch against undisclosed agencies.
LONDON – The Royal Parks is running an ad campaign encouraging Londonders and tourists to ‘picnic in the park’.
LONDON – Guardian Media Group is considering creating a paid-for ‘members’ club’ in which readers will be provided with benefits in return for an annual or monthly fee.
LONDON – A TV ad for Sky TV’s cut-price Sky+HD box has been banned because it did not make it clear that the offer price was only available to new customers.
The new facebook, the facebook lite that is going to compete against the successful twitter is in beta test. If you are lucky you have received an invitation from facebook on your facebook homepage to run a test. If not, you will have to wait for this simplified version of facebook.
LONDON – Shares in WPP Group slid more than 3% yesterday prompting fears that the marketing services giant might have to raise cash to protect its credit rating.
LONDON – The Daily Express Newspaper has had complaints against it upheld by the ASA over advertorials that were not were identified as advertisement features.
LONDON – McDonald’s has been linked as the official branded food outlet at the London 2012 Olympics and it has been suggested that other food brands will be excluded from the Olympic Park.
LONDON – Powermat, a company that designs wireless electrical chargers, has appointed WPP network Maxus to handle its media planning and buying in the US and UK.
LONDON – The price of sugar is set to rise as a consequence of freak weather conditions in Brazil and India caused wholesale prices to hit a 28-year high.
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