Aug
13
The man who walked around the world in video
Posted in: UncategorizedIf you like stories, whisky and Scotland, this short movie is for you. Advertiser: Johnnie Walker Agency: BBH
Aug
13
TV magazines outsell other consumer titles in ABC breakdown
Posted in: UncategorizedLONDON – Sky’s customer magazines remain at the top of the ABC rankings with TV listings magazines the only consumer sector to make the top ten.
Aug
13
MAGAZINE ABC: Take A Break’s dominance of traditional weekly market grows
Posted in: UncategorizedLONDON – H Bauer’s market leader Take A Break avoided the worst of the sales slides in the real life and traditional women’s weeklies sector as its circulation dropped 2.5% to 920,060 according to the latest magazine ABC figures.
Aug
13
Film documents experiences of redundant ad industry workers
Posted in: UncategorizedLONDON – Please Feed The Animals, an online community for the advertising industry, is producing a documentary about some of the 70,000 advertising professionals who have lost their jobs during the recession.
Aug
13
Glamour holds top spot in women’s magazine market
Posted in: UncategorizedLONDON – Condé Nast’s Glamour remains the best selling women’s lifestyle magazine in the UK but women’s glossies at the older end of the market have seen large drops in circulation in the latest Audit Bureau of Circulations figures.
Aug
13
Men’s Health topples FHM to become top selling men’s magazine
Posted in: UncategorizedLONDON – Men’s Health, the NatMag-Rodale monthly title, has overtaken FHM to become the best selling men’s lifestyle title in the UK.
Aug
13
Men’s Health topples FHM to become top-selling men’s magazine
Posted in: UncategorizedLONDON – Men’s Health, the NatMag-Rodale monthly title, has overtaken FHM to become the best-selling men’s lifestyle title in the UK.
Aug
13
Stella McCartney and Bono’s wife in ‘nude’ battle
Posted in: UncategorizedLONDON – Fashion designer Stella McCartney is being sued by Bono’s wife, Ali Hewson, for using the word ‘nude’ in the name of her new perfume, StellaNude, which goes on sale next month.
Aug
13
Mobile campaigns ‘to reduce brands’ influence over ad agencies’
Posted in: UncategorizedLONDON – The rise of mobile advertising will reduce the influence of brands on ad agencies’ campaigns, and increase the role of the consumer, according to research released today.
Aug
13
Mobile campaigns ‘to reduce brand influence over ad agencies’
Posted in: UncategorizedLONDON – The rise of mobile advertising will reduce the influence of brands on ad agencies’ campaigns, and increase the role of the consumer, according to research released today.
Aug
13
Play games with Google: search giant rolls out social gadgets
Posted in: UncategorizedLONDON – Google has made one of its biggest moves into social media by adding ‘social gadgets’ to its customisable iGoogle homepage.
Aug
13
Brian McAndrews on Holding Companies’ ‘People’ Problem
Posted in: Uncategorized
NEW YORK (AdAge.com) — Brian McAndrews and Madrona Managing Partner Matt McIlwain spoke to Ad Age about the direction digital media is headed, why holding companies' biggest problem is one of people, and the deal announced earlier this week, which sent digital agency Razorfish, formerly a part of aQuantive, from Microsoft to Publicis for $530 million.
Aug
13
Sony to adopt open source format for ebooks
Posted in: UncategorizedNEW YORK – Sony Electronics is to change the format of the ebooks it sells so that they will work on devices other than its own Sony Reader.
Aug
13
Friends of the Earth launch CO2 campaign website
Posted in: UncategorizedLONDON – Friends of the Earth has launched a website for its climate change campaign Get Serious About CO2, which aims to get local councils to cut emissions in their area by at least 40% by 2020.
Aug
13
Obama agency creates launch campaign for US World Cup bid
Posted in: UncategorizedNEW YORK – Blue State Digital, the digital agency behind Barack Obama’s election campaign, has launched the USA Bid Committee’s digital campaign to host the Fifa World Cup in 2018 or 2022.
Aug
13
Stella Artois sales defy slump ‘thanks to ads’
Posted in: UncategorizedLONDON – Anheuser-Busch InBev has attributed the new creative strategy in ad campaigns for Stella Artois as one of the main reasons why the brand saw a 6.6 per cent increase in sales in the second quarter of 2009.
Aug
13
Twitter mostly ‘pointless babble’ says study
Posted in: UncategorizedLONDON – Nearly half of all tweets are “pointless babble”, or the “I am eating a sandwich now” messages, according to a new study looking into how people use Twitter.
Aug
13
England football draws 5.6m to ITV1
Posted in: UncategorizedLONDON – International football was a reliable banker for ITV1 last night as 5.6m tuned in to see England’s 2-2 away draw with Holland, according to unofficial overnight figures.
Aug
13
The Media Week – NBC, WPP, Arena BLM, Guardian, News Int and the COI
Posted in: UncategorizedA new boss for NBC, Vodafone’s media consolidation, people moves at Arena BLM and bulks and content charging in the newspaper sector are up for discussion with Media Week’s Steve Barrett, John Reynolds and Arif Durrani in the Media Week podcast.
Aug
13
‘People’ Logs 18 Million Mobile Page Views Monthly
Posted in: Uncategorized
NEW YORK (AdAge.com) — Skeptics who are still not sure about the real potential for building large-scale mobile phone audiences for content and ads would do well to take a look at People.com. The mobile channel of that Time Inc. magazine site is now logging 18 million mobile page views a month. And that horde of on-the-go readers and viewers seeking celebrity news via their mobile phones is just the beginning, says Fran Hauser, president of the digital side of Time Inc.'s Style and Entertainment Group.
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