Hasta La Creative!

LONDON – Magners, the C&C-owned premium cider brand, is reviewing its £14m advertising account.

NEW YORK (AdAge.com) — General Motors Corp.'s "What is 230?" campaign netted more buzz for the Chevy Volt than the brand has seen in six months. Even so, if this is the first example of what to expect under GM's mandate to build digital buzz, don't expect too much. The push was flawed because it was ill-timed, targeted a group that is not likely to be the core Volt buyer and — most of all — didn't offer enough clues to engage people.

NEW YORK (AdAge.com) — Sure, 2009 has been tough so far, with most trend lines pointing way, way down. But for every action, there is an equal and opposite reaction. Here at Ad Age, we decided to find some media properties that are actually moving the needle northward this year to see what's working in these difficult times. So what is working?

LONDON – EBay Advertising has appointed Rob Bassett to the new role of head of integrated partnerships.

LONDON – Incisive Media, the owner of magazines including Accountancy Age and Computing, is near to agreeing a debt-for-equity deal that would give 25% ownership of the firm to its management.

LONDON – Developers behind Yahoo!’s behavioural targeting technology have quietly launched a new ad network which combines social, behavioural, contextual, geographical and search data to serve the most appropriate ad.

LONDON – The Arctic Monkeys have launched their latest single through Oxfam shops.

LONDON – Sage (UK) has handed its paid and natural search accounts to VCCP Search without a pitch.

The Government is launching a new TV ad tonight to highlight the perils of driving after drug taking.

LONDON – Iceland is facing a customer backlash after a Sunday paper released a video of Kerry Katona, the star of its TV ads, apparently snorting cocaine.