Yell approaches brands for directory ads
Posted in: UncategorizedLONDON – Yell is to let brands book advertising in the preface section of all its UK local printed directories for the first time.
LONDON – Yell is to let brands book advertising in the preface section of all its UK local printed directories for the first time.
LONDON – ITV2 scored 1.7m viewers last night with the start of its reality TV series following Peter Andre after his split from wife Katie Price, according to unofficial overnight figures.
LONDON – Friends Reunited has launched a function whereby members can choose their own URL and link it to their profile page.
LONDON – Web searches for discount vouchers have increased nearly 50% over the past year as consumers research purchases of everything from restaurants to clothing.
LONDON – Travel price comparison website Cheapflights has appointed Meredith Hanrahan to the newly-created role of chief marketing officer.
With supermarket discount wars raging have loyalty schemes have lost their lustre?
LONDON – TweetDeck, the app based on social media craze Twitter, has received £1.2 million of venture capital funding from Lastminute.com founder Brent Hoberman and Bebo founder Michael Birch.
LONDON – Visit London is to tie-up with its corresponding body in New York to help arrest a decline in visitor numbers from the US.
LONDON – Labour MP Kerry McCarthy, MP for Bristol East, has been named as Labour’s new media campaigns spokesperson, responsible for improving the party’s use of social media sites such as Twitter and Facebook ahead of the next election.
LONDON – Merged charity Age Concern and Help the Aged has appointed Karmarama and Kitcatt Nohr Alexander Shaw to jointly handle its creative account, edging out Elvis in a final show-down.
LONDON – Five was the only terrestrial commercial broadcaster to increase its share of commercial impacts in July, boosting its reach of all adults by 4% compared with the same period in 2008, to 8.41%.
Le célèbre collectif Lichtfaktor, spécialiste en light-painting, revient cette fois-ci pour des performances live en collaboration avec le collectif Optix. Une technologie impressionnante présentée dans ce teaser vidéo à découvrir dans la suite.
LONDON – Anheuser-Busch InBev has consolidated the global advertising account for its Beck’s beer brand into Publicis.
LONDON – Stardoll Network, the youth-oriented social networking website, has appointed Yvette Lee agency sales manager.
LONDON – PC World marketing director Niall O’Keefe has been promoted to oversee all marketing for the DSGi group following the departure of Anna Burleigh, marketing director of Currys and Dixons.co.uk.
LONDON – Regional sales house Clacksons has picked up a clutch of contracts from the Regional Advertising Company, the national sales house for regional publishers that went into liquidation last month.
LONDON – Ozzy Osbourne is appearing in a US ad campaign for Samsung’s Solstice mobile handset.
LONDON – Games developer Eidos has launched a “pay what you want” promotion for the digital download of the latest version of its PC football game ‘Championship Manager’, with the price starting at £2.51.
LONDON – Global Radio has appointed the former group managing director of Capital Radio, Sally Oldham, as managing director of Welsh radio station Red Dragon.
LONDON – Reader’s Digest magazines will file for Chapter 11 bankruptcy in the US in a bid to erase up to 75% of its debt.