Yell approaches brands for directory ads

LONDON – Yell is to let brands book advertising in the preface section of all its UK local printed directories for the first time.

Peter Andre’s ITV2 show outshines Channel 4 and BBC Two

LONDON – ITV2 scored 1.7m viewers last night with the start of its reality TV series following Peter Andre after his split from wife Katie Price, according to unofficial overnight figures.

Friends Reunited allows users to create personalised URLs

LONDON – Friends Reunited has launched a function whereby members can choose their own URL and link it to their profile page.

Branded discount vouchers on the rise for bargain-hunting consumers

LONDON – Web searches for discount vouchers have increased nearly 50% over the past year as consumers research purchases of everything from restaurants to clothing.

Cheapflights appoints Meredith Hanrahan as CMO

LONDON – Travel price comparison website Cheapflights has appointed Meredith Hanrahan to the newly-created role of chief marketing officer.

Loyalty cards face a struggle in an era of price discounting

With supermarket discount wars raging have loyalty schemes have lost their lustre?

Hoberman and Birch back UK Twitter start-up

LONDON – TweetDeck, the app based on social media craze Twitter, has received £1.2 million of venture capital funding from Lastminute.com founder Brent Hoberman and Bebo founder Michael Birch.

Visit London and I Love NY to promote each other

LONDON – Visit London is to tie-up with its corresponding body in New York to help arrest a decline in visitor numbers from the US.

Labour makes Kerry McCarthy Twitter tsar

LONDON – Labour MP Kerry McCarthy, MP for Bristol East, has been named as Labour’s new media campaigns spokesperson, responsible for improving the party’s use of social media sites such as Twitter and Facebook ahead of the next election.

Age Concern and Help the Aged appoints Karmarama and Kitcatt Nohr Alexander Shaw

LONDON – Merged charity Age Concern and Help the Aged has appointed Karmarama and Kitcatt Nohr Alexander Shaw to jointly handle its creative account, edging out Elvis in a final show-down.

Five bucks trend by raising its share of commercial impacts

LONDON – Five was the only terrestrial commercial broadcaster to increase its share of commercial impacts in July, boosting its reach of all adults by 4% compared with the same period in 2008, to 8.41%.

Lichtfaktor vs Optix

Le célèbre collectif Lichtfaktor, spécialiste en light-painting, revient cette fois-ci pour des performances live en collaboration avec le collectif Optix. Une technologie impressionnante présentée dans ce teaser vidéo à découvrir dans la suite.



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Previously on Fubiz

Publicis scoops global Beck’s ad business

LONDON – Anheuser-Busch InBev has consolidated the global advertising account for its Beck’s beer brand into Publicis.

Lee appointed Stardoll agency sales manager

LONDON – Stardoll Network, the youth-oriented social networking website, has appointed Yvette Lee agency sales manager.

DSGi promotes Niall O’Keefe to head group’s marketing

LONDON – PC World marketing director Niall O’Keefe has been promoted to oversee all marketing for the DSGi group following the departure of Anna Burleigh, marketing director of Currys and Dixons.co.uk.

Clacksons snaps up regional deals from failed sales house

LONDON – Regional sales house Clacksons has picked up a clutch of contracts from the Regional Advertising Company, the national sales house for regional publishers that went into liquidation last month.

Celebrity Sell Out: Ozzy Osbourne in Samsung handset ads

LONDON – Ozzy Osbourne is appearing in a US ad campaign for Samsung’s Solstice mobile handset.

Pay what you want for Championship Manager 2010

LONDON – Games developer Eidos has launched a “pay what you want” promotion for the digital download of the latest version of its PC football game ‘Championship Manager’, with the price starting at £2.51.

Sally Oldham takes Welsh job

LONDON – Global Radio has appointed the former group managing director of Capital Radio, Sally Oldham, as managing director of Welsh radio station Red Dragon.

Reader’s Digest to file for Chapter 11 bankruptcy

LONDON – Reader’s Digest magazines will file for Chapter 11 bankruptcy in the US in a bid to erase up to 75% of its debt.