Hasta La Creative!

NEW YORK (AdAge.com) — Now that Yahoo has decided its way forward in search courtesy of a deal with Microsoft, it can get down to the business of being the globe's biggest internet portal. Its latest foray: the Arabic-speaking world, with the acquisition of Jordan-based Maktoob. Yahoo bought the Middle East's leading portal for a reported $75 million.

LONDON – TMW has re-hired Martin Harrison, its former digital strategist, as …

Back to school but not back to normal. At Staples and Office Depot, the No. 1 and No. 2 brands, respectively, in the specialist office-supply sector, the marketing departments are sharpening their 2B pencils to compete for a share of a smaller market and keep general retailers such as Walmart and Target from stealing their lunchboxes.

LONDON – Flip video cameras has teamed up with private video messaging service Winkball to create a series of video blogs covering this weekend’s Nottinghill carnival.

Le projet “And Everything Was Alright” est un belle histoire sous la forme d’un court-métrage réalisé par le duo Robert Kilman et Safwat Saleem. L’histoire est simple : un ours solitaire qui se prépare à voyager dans l’espace. A découvrir dans la suite.

Previously on Fubiz

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LONDON – PistonHeads, the website dedicated to those who love fast cars, has launched a mobile version of the site that works on more than 400 different devices.

LONDON – Online music streaming service Spotify is now the largest digital source of income for Universal Music in its home market Sweden, surpassing Apple’s iTunes.

LONDON – Channel 4 is planning to spend the ‘many millions’ it will save by not renewing its rights deal for Big Brother next year on original commissions.

NEW YORK (AdAge.com) — When European adman and author Jonathan Cahill was researching his new book, "Igniting the Brand," he sifted through 27 years of Advertising Effectiveness Award files. Studying the most successful campaigns from the U.K., Canada, Australia, New Zealand and the U.S., he was searching for patterns of what worked. But the only pattern that really stood out was the inherent unpredictability of advertising strategies themselves. His findings make him more wary of the industry's growing excitement about the new "science" of ad planning made possible by digital data.

LONDON – In honour of YouTube finally allowing the creators of home made videos to make money from their clips, we’ve compiled a list of the most popular user-generated virals ever to appear on the video sharing site.