NEW YORK (AdAge.com) — A Delaware firm has filed a lawsuit against JWT and parent WPP, claiming the ad agency stole its patented product-placement concept to use in a campaign for Bing, the new search engine from Microsoft.
LONDON – BSkyB has handed international sales and technology company AdGent 007 the contract to handle online inventory across 23 of its premium websites in North America.
LONDON – BBC Magazines has licensed two titles overseas: one based around the pre-school TV series, In the Night Garden, which is launching in Australia, and BBC Knowledge magazine, launching in Singapore
To bring its "Love Well" values to life, Cole & Weber United turned its employees into a green-collar work force by planting a Cole & Weber garden. The agency wanted to work as a team while doing something for others, so it is growing food to donate to food banks and other local organizations.
(TrendHunter.com) Laura Bento created this Xbox controller Bento Box for her husband, who is an avid video gamer. The tribute to Xbox 360 features white rice to create the shape of the controller with colorful and yummy…
Last September, Henry Blodget asked me and several other VCs on an panel — titled "Dot Bomb 2.0" — how many of the estimated 300 to 400 ad networks were "toast." Almost a year later, no apocalyptic shakeout has hit yet. So what happened?
LONDON – A fire broke out today at Google’s UK headquarters in Victoria, London. No one was harmed in the blaze which was attended by five fire engines.
LONDON – Free newspaper the Metro has recorded its highest readership ever according to the latest figures from the National Readership Survey (NRS) covering the first half of 2009.
(TrendHunter.com) We’ve all wondered if there’s life on other planets, alternate universes that we can’t reach or even different dimensions that may exist; nonetheless, everyone has their own interpretation of what these…
Un clip original créé pour “Neurosonics Audiomedical Laboratories” et basé sur une collaboration musicale de Foreign Beggars, The Scratch Pervers, Shlomo et Will Clarke. Une vidéo dirigée par Chris Cairns de Partizan Labs, autour d’un laboratoire mélant des personnages homme-machine.
LONDON – Sharp is backing the launch of its next generation of energy-saving flatscreen LED TVs with an integrated campaign.
LONDON – More consumers are going online to read daily news, with July ABC figures showing all national news website saw an increase in traffic.
LONDON – Associated’s MailOnline was the most popular newspaper website in the UK for the second consecutive month, according to today’s ABCe figures for July, achieving a further lift in unique users while rival sites contracted.
(TrendHunter.com) The best word to describe Nicholas Kirkwood’s Autumn/Winter shoe collection: sexy. These shoes are ultra high and uber angular. With chiseled heels and delicate straps, the shoes of Kirkwood’s are made…
At a time when car salesmen are becoming everyone’s best friends by doling out billions in subsidies to the car buying public, those in advertising are looking like a sure bet to take over the bottom spot on a list of professions rated by ethics and honesty.
What makes consumers distrust advertising? Is it a skepticism based on the high profile abuses of the art, or is it a tacit acknowledgment that advertisers unfairly take advantage of psychological influence to create, increase and habitualise demand?
A video from Socialnomics sums up part of the problem for me:
Is it time for advertising to make some friends?
Martyn Clarkson has worked in communications for 10 years, from Marketing, Internal Communications, Media Relations and Branding. Martyn has worked in New Zealand, London and now hides in New York… but you can find him on the interweb.
LONDON – Trinity Mirror’s under fire regional newspapers, Birmingham Mail and Birmingham Post, lost 14.6% and 5.6% off their respective circulation figures over the past year, according to today’s ABC figures.
While our interns all acknowledged the importance of social media, there is much about it as a career that doesn't appeal to them, especially the always-on aspect of blogs and social networks.
LONDON – Pop princess Britney Spears and controversial comedian and presenter Russell Brand appear in another ad to promote this year’s MTV Video Music Awards.
LONDON – The Mail Online stretched its lead among the UK’s national newspaper websites in July with less than a 1% month-on-month jump in unique users, as most of its competitors recorded a fall in traffic, according to the latest ABCe figures.
Originaire de Mexico, Tania Alvarez a étudié principalement au Brésil et au Canada, où elle vient d’obtenir son diplôme de la Concordia University de Montréal. Parmi ses projets, Overseas et Fabric, deux typographies expérimentales. Découvrez son travail dans la suite de l’article.
Page Behance de Tania Alvarez.
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