(TrendHunter.com) The Modern Hill House in California is a unique house designed by Johnston Marklee. It is located on the picturesque hillside of Pacific Palisades district of Los Angeles. The creative shape of the building…
While it's clear most brands are not all that comfy with the notion of three screens today, the bad news is that it's about to blow wide open to six screens. Why? Because consumers are demanding more and more control in their increasingly "pull" digital world.
Advertising Agency: CrackerJack, Calgary, Canada
Creative: Jack Adamson
Published: August 2010
Este mundo de revoluções tecnológicas e “pseudo-inovações” muda tão rapidamente que fica complicado analisar as estratégias de quem está dando passos largos.
Depois de muito experimento em torno da sua função e efetividade, o 3D começa a ser adaptado pelos mais importantes veículos e provedores de conteúdo. Na última semana, o Youtube, maior portal de vídeos do mundo, começou a adicionar a opção 3D em alguns dos vídeos publicados pelos usuários, como podemos ver no print acima, retirado deste vídeo.
Quem também está apostando no 3D são os veículos de comunicação impressa (jornais e revistas).
O maior jornal da Europa, o alemão Bild, vai começar a ser vendido em formato tridimensional, além de sortear pares de óculos para os leitores verem fotos e anúncios, informou o jornal Brasil Econômico.
Na versão online do jornal alemão, os videoclipes, os filmes e os jogos também estarão disponíveis em 3D. Com a novidade, o Bild junta-se ao jornal britânico The Sun e o Le Dernière Heure, de Bruxelas.
Aqui no Brasil, o Estadão, através do caderno de informática Link, realizou um experimento adicionando um formato tridemensional ao conteúdo visual do caderno. Porém, este experimento era acessível apenas para assinantes, e não durou mais de um dia.
Enquanto uns experimentam, outros efetivam as apostas com a finalidade de criar destaque entre a concorrência, antecipar e popularizar tendências e funcionalidades que, antes, eram apenas acessíveis de forma exclusiva. Refletindo mais um pouco, me pergunto se este é mesmo o melhor caminho? Será que muitos envolvidos nessa história não estão caindo naquela armadilha de usar a tecnologia simplesmente por medo de não revolucionar ou inovar em sua categoria?!
Mesmo com estes novos exemplos, continuo considerando o 3D muito discutível, principalmente quando a tecnologia é empregada em conteúdos impressos, onde a experiência não é das melhores. E, para ser mais claro, o 3D como conhecemos hoje pode não sobreviver se não houver um aprimoramento da usabilidade e da qualidade como forma de gerar algum tipo de diferencial, que até agora, sinceramente, não consegui encontrar.
div class=”imageleft”a href=”http://www.adrants.com/images/GoTopless_swirl.jpg”img alt=”GoTopless_swirl.jpg” src=”http://www.adrants.com/images/GoTopless_swirl-thumb.jpg” width=”150″ height=”113″ //a/div
If you live in San Francisco (or any other major city) you may have seen an inordinate amount of topless men and women wandering around topless for GoTopless.org.
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While mainstream TV made major strides in embracing the lesbian, gay, bisexual and transgendered community this past year with inclusive portrayals on broadcast shows such as "Glee" and "Modern Family," the progress among the advertising industry is another story.
div class=”imageleft”a href=”http://www.adrants.com/images/georgia_jagger_versace_hudson.jpg”img alt=”georgia_jagger_versace_hudson.jpg” src=”http://www.adrants.com/images/georgia_jagger_versace_hudson-thumb.jpg” width=”150″ height=”162″ //a/div
Mick Jagger’s daughter, Georgia May Jagger, is continuing her modeling career with an appearance in a new campaign for Versace.
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NEW YORK (AdAge.com) — Restaurant chain Denny's has tapped Interpublic Group of Cos.' Gotham to handle creative duties on its $60 million account after a review, according to several industry executives. Gotham succeeds Omnicom Group's Goodby Silverstein & Partners, which split with the marketer this summer.
div class=”imageleft”a href=”http://www.adrants.com/images/dolce_gabbana_light_blue.jpg”img alt=”dolce_gabbana_light_blue.jpg” src=”http://www.adrants.com/images/dolce_gabbana_light_blue-thumb.jpg” width=”150″ height=”192″ //a/div
Adonis David Gandy has returned to Dolce Gabbana along with newcomer Anna Jagodzinska to front a new campaign for the brand’s fragrance Light Blue.
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(TrendHunter.com) Located in Hiroshima, Japan, the ‘South Harbor Resort’ by Suppose Design Office has a contemporary and classic feel. With a flower-covered roof, the entire space was designed for guests to experience both…
I'm not going to get Al Ries and debate the merits of line extensions and man-friendly marketing behind Pepsi Max and Coke Zero, but I started to think about Hollywood's slicing and dicing of demographics, and how it often backfires in the marketing — or, like "The Expendables," proves to be a surprise.
Innovation is sexy. It puts you ahead of the competition because you can offer a new tool for the marketer's toolbox. It gets you meetings with prospects and new streams of funding from current clients. It excites your employees and gets you press. So why don't we see more of it?
Barbie is now featured with an integrated camera to spy who you want to spy…
Advertiser: Mattel
(TrendHunter.com) German designer Cornelius Cormanns’ ‘Buffalino’ is a fully furnished house on the go.
The vehicle is actually a modified version of the three-wheeler ‘Piaggio,’ designed to offer you a comfort ride.…
Chega desse mundo colorido e politicamente correto dos biscoitos feitos em casa, agora você pode criar perigosos e mortais Ninja Cookies.
Estará a venda na Perpetual Kid, a partir de setembro, por 7.99 dólares.
Como eu sempre digo: alguém torne rico o gênio que inventou isso.
Post originalmente publicado no Brainstorm #9
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From small tokens to large projects, every gesture counts. Wunderman Chairman-CEO Daniel Morel talks about the school his agency is building in Laos and why it matters so much to him and to his company.
(TrendHunter.com) Photographer Nick Gleis won’t divulge which fly ride belongs to which filthy rich aviator, but it’s easy to see these private jets aren’t fit for your average Air Miles-collector.
Specializing in capturing…
Last week "Mad Men" left us wallowing in rejection. The theme this week is shame and, let there be no doubt, the characters' glib successes throughout the early seasons have been nuked and replaced with grim struggle.
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