Hasta La Creative!

LONDON – Virgin Atlantic has consolidated its £40m global ad account into RKCR/Y&R to help create a consistent global brand.

LONDON – Publicis Groupe today signed an agreement to buy Unilever’s customer relationship management (CRM) programme in France, known as Pour Tout Vous Dire (‘for everything you say’).

What if social media and its inherent benefits are so revolutionary, so potentially game-changing that it takes time for people to figure out how to best use them? More fundamentally, what if organizational silos and constraints limit its potential to address a new brand-building equation?

LONDON – More people visited Twitter in the UK last week than MySpace, according to Hitwise, marking the first time the microblog has overtaken one of the major social networks.

LONDON – InBev UK has appointed DDB London to handle the £5m Budweiser ad account

LONDON – Google has struck a distribution deal with Sony to include its Chrome web browser on all Sony Vaio laptops sold, the company’s first such deal since launching the browser as a rival to Microsoft’s Internet Explorer last year.

LONDON – Apple is widely expected to unveil a new line of iPods and the latest version of iTunes at a media event it is hosting next Wednesday in San Francisco.

LONDON – Freeview, the digital terrestrial TV service, has unveiled its latest £4m national and regional TV campaign, featuring British TV talent from across BBC, ITV and Channel 4.

LONDON – Havas’ UK revenue declined 15% year on year in the second quarter of 2009, to €41m (£36m), as the company’s worldwide revenue fell 9.8% to €375m (£331m).

LONDON – A man has drowned while taking part in a Unilever-funded reality TV show.