Donald Trump is investing in Oreo

Do you know who is the best partner of the raider Donald Trump? The answer is in this brilliant video! Advertiser: Oreo

ITV1+1 to launch in October

LONDON – ITV is planning to launch a one-hour timeshift of its main ITV1 channel in October.

E.ON to drop FA Cup sponsorship

LONDON – Energy giant E.ON will end its sponsorship of the FA Cup after this season’s final in May.

Nokia launches location-based service for Facebook users

LONDON – Nokia has launched an application called Ovi Lifecasting that taps into Facebook, allowing users to share their location with friends and update their status directly from their phone’s homescreen.

Google holds share as search queries leap 41%

LONDON – Google’s stranglehold on the global search market share remains firm at 67%, despite search engine use being at an all time high as recent research revealed that 113bn searches were conducted in July, a 41% jump from last year.

Entries open for outdoor awards

The Clear Channel Outdoor Planning Awards, held in association with Media Week, are now open for entry.

Yahoo! keeps Twitter-rival launch under the radar

LONDON – Yahoo! is readying the launch of an English-language version of its Twitter-like microblogging website, Yahoo! Meme, after quietly rolling out the site in Spain and Portugal.

Mobile users offered free X Factor content in ad deal

LONDON – Mobile operator 3 has signed a deal enabling its customers to watch free highlights of ITV’s ‘The X Factor’ in exchange for opting-in to receive targeted advertising.

Matchbox title targets Chelsea

LONDON – Vie Europe, the publisher co-founded by former Dennis Publishing executive Chris Jenkin, is launching free high-end magazine Matchbox in London’s Chelsea district.

UTV Pitch hires Brown to lead client strategy team

LONDON – UTV Pitch, the sales outfit formed in June through the merger of the TalkSport and Sport sales teams, has hired Laura Brown as client strategy director.

ABCs reveal further declines for UK regional newspapers

LONDON – Regional newspapers are continuing to suffer, with every daily paid-for title across the UK reporting declining circulations in the latest set of regional ABC figures.

FT is biggest winner in mixed bag UK daily readership poll

LONDON – The Financial Times enjoyed the biggest average readership increase (14%) of any national newspaper in the 12 months to the end of June, according to the latest National Readership Survey, but a lacklustre performance by The Daily Telegraph led to questions about the relevancy of NRS data.

Titan staff join Primesight

LONDON – Primesight has taken on 53 Titan Outdoor staff following completion of its £6m acquisition of Titan’s roadside inventory.

Ocean installs third LED site

LONDON – Ocean Outdoor has installed the third site of its £70m, 10-year contract for the Westfield shopping centre in London’s White City, with Jaguar signed as a launch advertiser.

Trade bodies unite in digital education mission

LONDON – The IAB and BIMA have united in a mission to provide students with the tools they need to succeed in digital marketing.

Nuffield Health appoints agency to help reposition brand

LONDON – Nuffield Health has appointed agency GyroHSR to reposition the brand and promote
it as a destination for all aspects of healthcare, fitness and wellbeing.

Bartering grows in popularity

LONDON – Media owners, agencies and clients made greater use of bartering over the past year to obtain media space, with new figures indicating a doubling in its use by retail and fast moving consumer goods clients.

Mars-Wrigley to consolidate media account in UK

LONDON – Mars-Wrigley is reviewing its estimated £80m media-buying business in the UK in a consolidation of its accounts following the merger of the two companies last October.

Ford ties up with clothing chain for Ka promo

LONDON – Ford has tied up with clothing chain Joy to run an experiential campaign to promote the Ford Ka to female shoppers.

A copycat masterpiece? / Peinture plus très fraîche

mona2006 mona2009
THE ORIGINAL?
Dulux Paints – 2006
“the whole world of colours”
Source : Eurobest GOLD, Cannes Archive Online, AdForum,
Agency : JUNG von MATT (Germany)
LESS ORIGINAL :
Skenpoint Printing House – 2009
Source : Adsoftheworld
Agency : Newmoment, (Macedonia)
Une reprise identique au pixel près. Un vrai “chef d’oeuvre” de reproduction.
Un exemple paru dans CB News Mag N°1023
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