Hasta La Creative!

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Playboy has been curating a Miss Social competition which seeks to name the hottest woman using social media.
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New sexy viral video campaign for Agent Provocateur with Betty Sue

Advertiser: Agent Provocateur

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Curvaceous bombshell Christina Hendricks, who stars on AMC’s Mad Men, will appear in an upcoming London Fog ad campaign.
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Maybe we’re reading too much into this. Yea…we’re sure we are but you have to admit toying around with the number 69 without making even the tiniest sexual innuendo is just a wasted opportunity.
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NEW YORK (AdAge.com) — Do advertisers consider Conan O'Brien's upcoming cable show equivalent to Jay Leno and David Letterman's programs on broadcast networks? Time Warner's Turner cable unit is securing $30,000 to $40,000 for 30-second berths in Conan O'Brien's TBS show, putting it in the same ballpark as Jay Leno and David Letterman's broadcast shows. But the deals' details make comparisons difficult.

NEW YORK (AdAge.com) — Since last week's national Gap promotion, Groupon's phones have been ringing off the hook, said Rob Solomon, president-COO of Groupon. He expects the company's next national retail promotion will happen "pretty soon," with more to come during the fourth quarter.

LONDON (AdAge.com) — McDonald's has named Steve Easterbrook, the outspoken president-CEO of McDonald's U.K. and Northern Europe, as its first exec VP-global chief brand officer.

NEW YORK (AdAge.com) — With just over 20 years of experience running independently owned Horizon Media, Bill Koenigsberg has far more tenure than any of his contemporaries. The game of musical chairs that has taken place at the CEO level within the media-agency world has not affected Horizon, the shop that Mr. Koenigsberg founded back in 1989. And the agency has been on a new-business tear.

Foreign Policy magazine's Mega Cities feature currently on newsstands and the web is worth a read if you are at all interested in expanding your global markets. Here are some key numbers that emerged.

Sexo combina com música, assim como música também combina com sexo. E todo mundo tem alguma sugestão quando lhe perguntam: “qual a melhor música para se ouvir durante o sexo?”. Porém, nunca houve um espaço convidativo que centralizasse opiniões de qualquer um que estivesse interessado em compartilhar essas sugestões. Foi a partir deste “insight” que uma marca de preservativos da Suécia lançou uma campanha dedicada a “tangibilizar” esta relação: sexo e música.

Além de estampar novas embalagens limitadas de preservativos com imagens de capas de cds e fotos de bandas e músicos famosos, e distribuir estes preservativos em concertos, festivais e universidades, um site colaborativo – criado em parceria com o serviço de música streaming, Spotfy – reúne posts de vários blogueiros convidados, que sugerem as melhores músicas para ouvir durante a “hora h”.

Qualquer pessoa que visitar o site também pode indicar alguma música, ou favoritar uma faixa que já foi inserida em uma playlist. Quem estiver participando, seja indicando ou simplesmente favoritando uma música, concorre a uma conta premium no Spotfy.

Agora fica a(s) pergunta(s): Qual outro meio poderia estender tão bem este tipo de envolvimento emocional com os consumidores, a não ser a internet? E você, que música iria sugerir?

Abaixo, um dos videoclipes postados no site: “Take on me”, dos noruegueses do A-Ha.

Dica do leitor Fabricio Richelli.