T-Mobile launches ‘what would you do with?’ TV campaign
Posted in: UncategorizedLONDON – T-Mobile is launching its new advertising campaign, called ‘What would you do with…?’ during tonight’s Big Brother programme on Channel 4.
LONDON – T-Mobile is launching its new advertising campaign, called ‘What would you do with…?’ during tonight’s Big Brother programme on Channel 4.
LONDON – T-Mobile has launched the first pay-as-you-go handset based on Google’s Android platform featuring a touch screen.
NEW YORK (AdAge.com) — During the last six years, Western Union has transformed itself from a U.S. operation with 100,000 retail outlets to a global network of 385,000 such outlets. The money-transfer giant has offices in 200 countries and territories and a $265 million annual advertising budget. CMO Gail Galuppo manages international marketing campaigns executed in more than fifty languages. In this interview she discusses the company's expansion into new digital remittance venues.
LONDON – Isobar’s digital creative agency De-construct has redesigned the website of insurance firm Alico as part of a long-term brand campaign that aims to establish Alico as a leading global insurance company.
LONDON – Scottish potato grower Albert Bartlett has raised eyebrows with the choice of svelte US television star Marcia Cross, who plays Bree in ‘Desperate Housewives’, to appear in ads for its potato brand Rooster.
LONDON – Not very popular but got some dough? Then the new service from Australian company uSocial could be for you. From today, Facebook users will be able to buy friends from as little as six pence a time.
LONDON – Paul Briginshaw and Malcolm Duffy, the Miles Calcraft Briginshaw Duffy creative partners, are to quit the agency at the end of the year.
LONDON – Absolute Radio has launched a campaign to find the nation’s “Song of the Decade”, in partnership with music streaming service Spotify.
Lloyds Banking Group has awarded its £80m media planning and buying account for Lloyds TSB and HBOS brands to WPP’s Mediaedge:cia.
LONDON – Lloyds Banking Group, the financial giant created by the merger of Lloyds TSB with HBOS, has awarded its consolidated £80 million media account to the WPP-owned Mediaedge:cia.
Two engineers determined to make IT management easier with a tool in the form of a glove that literally puts power at their fingertips. Highlights of their project video diary include dorky dead ends and a stunning live test with serious implications for system administrators.
NEW YORK – The fight between Google and its web rivals over plans to sell out-of-print books online has stepped up, with Amazon being accused of ‘breathtaking hypocrisy’ in its objection to the deal.
LONDON – Lloyds Banking Group has appointed Mediaedge:cia (MEC) to its consolidated media planning and buying account.
LONDON – Microsoft is injecting some social media into its Bing search engine by asking users to ‘Bing and Ping’ by sharing their search results with friends through Facebook, Twitter and email.
LONDON – Adidas has launched an experiential marketing campaign to promote its partnership with the UEFA Champions League.
LONDON – Heat magazine and heatworld.com editorial director Julian Linley has been appointed to the newly formed role of creative director, lifestyle and entertainment, at Bauer Media.
Snow Leopard is the nickname for the latest version of Apple's operating system for the Mac. Keep in mind that, despite all the media coverage, the vast majority of computer users don't have a practical reason to pay attention to Snow Leopard, since Macs remain such a tiny segment of the overall computer market. Still, since Snow Leopard's release on Aug. 28, Twitterers haven't been able to stop tweeting about it.
LONDON – Quiksilver, the surfwear and boardsport company, has appointed Origin Creative Design to created an integrated campaign for ‘Just Snowboard Camps’.
LONDON – The government’s scrappage incentive scheme has driven further growth in the new car market, with sales in August up 6% year-on-year, according to figures from the Society for Motor Manufacturers and Traders (SMMT).
LONDON – Sainsbury’s this week has begun re-dressing its seasonal aisles with non-food Christmas products.