Hasta La Creative!

If you’ve arrived at this ad without having seen Ogilvy’s previous work for Thai Life Insurance, take a minute or two to get familiar—here and here. Oh, and grab some tissues first, you old softie.

OK, now that we’re up to speed, here’s the latest spot from the wizards of weeping, the sultans of sobbing, the ballers of bawling. 

In the perfect short-film-style vignette, we follow the life of our unlikely hero, Pornchai Sukyod: a husky schoolboy with unusual superhero aspirations. Despite its three-and-a-half-minute run time, it’s a flawlessly shot and edited spot that presents a concise, poignant narrative—with a reveal that feels nothing at all like an insurance commercial.

They've done it again.

Thai Life Insurance has unveiled another masterful mini-film by Ogilvy & Mather Bangkok, the latest in a string of tear-jerking, wait-to-watch-it-at-home-so-you-don't-openly-bawl-in-your-cubicle ads that make you think about what's important in life and why your own life is important.

"Unsung Hero," which clocks in at just over three minutes, will make you want to give of yourself to reap the rewards of the soul. It's not a charity campaign, but I'm off to give more to my favorite charity anyway.

If you want to keep on crying, have a look back at the company's 2011 ad, "Silence of Love."