Not a newborn idea / Tattoo refait à l’identique?

babytatoo2004 babytatoo2012 babytatoo2012Playtex
THE ORIGINAL?
Pony Shoes – 2004
Source : Cannes Archive Online
Agency : Goodby Silverstein (USA)
LESS ORIGINAL
Microlax baby – 2012
Source : Agency’s portfolio
Agency : Lintas (Portugal)
LESS ORIGINAL
Playtex Baby – 2013
Source : DocNews, Ibelieveinadv
Agency : Grey Healthy P (USA)