Hasta La Creative!

The Canadian government authorizes the slaughter of around 270,000 harp seals in their annual commercial hunt. Now that global warming is thinning the ice, hunters can’t get close enough to the seals and use rifles from a distance. It’s hard to achieve a clean kill with a gun, so 50% of seals escape injured only to get trapped under the ice and die. Saatchi & Saatchi Paris embedded images of bloodied seals under the ice in ice rinks. The trapped seals were accompanied by a poster stating the number of mortalities and the IFAW website.

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CLM BBDO, Paris show us that subtle art direction can communicate a big idea. That is, if you spot it.

Photographer: Cédric Delsault
Executive Creative Directors: Gilles Fichteberg & Jean-François Sacco
Head of Art: Sylvie Etchemaité
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Account manager: Pascal Couvry

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To encourage people to report pedophilia , Lew Lara\TBWA Brazil placed children’s underwear in the racks of adult (sexy) underwear in lingerie shops and department stores. The underwear carried a tag with the text: “This shouldn’t be here, but some people pretend that they can’t see it” and was signed “report pedophilia www.censura.com.br

Jaques Lewkowicz, Executive Creative Director
André Laurentino, Executive Creative Director
Victor Sant´Anna, Creative Director
Manir Fadel, Creative Director
Braulio Kuwabara, Creative Director
Felipe Luchi, Creative Director
Pedro Rosa, Art Director
Ivan Teixeira, Copywriter

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In India, every year 1.1 million unborn baby girls die before they are born.
Contract Advertising in Mumbai aim to raise awareness of female foeticide with this detailed ad.

I have yet to be able to read the body copy all the way through.

Kudos:
Ravi Deshpande, Creative Director
Raghu Bhat, Creative Director
Manish Bhatt, Creative Director
Manan Mistry, Art Director
Vimal Singh, Art Director
Anshumani Khanna, Copywriter

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The advertising world lost a giant when Paul Arden passed away.

Lürzer’s Archive tips their hat to the man who influenced so many.

Created by Publicis Zurich
Florian Beck (Creative Director)
Jo-Wayne Peacock (Art Director)
Thomas Berger (Art Director)
Mario Nelson (Copywriter)

This campaign from the The Evangelical Lutheran Church of Finland is trying to attract a new audience to the church. As visuals they have both a black Jesus, a female Jesus, a gay couple asking “what would Jesus do?” and a hippie-styled poster with the line “Jesse really digs ya man”

Kudos Ad Agency : TBWA\PHS Helsinki Oy
Mikko Torvinen (Art Director)
Antti Toivonen (Copywriter)
Tommi Laiho (Copywriter)
Ossi Honkanen (Art Director)
Sanna Sipola (Illustrator)
Johanna Paavilainen (Account Supervisor)
Merja Koskinen (Account Supervisor)
Jaana Haapala (Strategy Director)
Minna Helske (Planner)

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Oh my god, I’m so grossed out. These helpful little bins allow you to dispose of your cigarette butts there, while doubling as a really gross image that may indeed turn you off from smoking, at least temporarily. See, part of the X-ray image is transparent allowing for the accumilated butts inside to be part of the visual. Apparently this is a new medium called “adbins”.

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I’m getting more creeped out that inspired but whatever rocks your boat man.

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