Stacey London Endorses Riders Jeans
Posted in: Uncategorized
It looks like Riders Jeans will be having a new endorser in Stacey London. Using the moniker that Rider Jeans help make you look slimmer on TV, London is great choice to carry the colors of the Riders Jeans brand. London is an old pro at product promotion, having worked with brands such as Wonderbra and Procter & Gamble’s Pantene.
Riders hopes London’s celebrity status, as well as the jeans’ affordable price point (less than $20), will resonate well with female buyers, the majority of whom are in the 25- to 49-year-old range and shop at mostly mid-tier and mass-market channels. “Value is important to them, but so is finding a great-fitting pair of jeans they can look and feel good in,” Errington said. This marks the first time Riders has signed a celebrity of any sort to market its namesake brand.
(Source) BrandWeek
