Hasta La Creative!

Ice hockey is clearly number four on the list of major team sports in the U.S., even during its playoff season which started this month. One reason is that the game does not lend itself to commercial breaks, and those running the NHL were loathe to change anything in the early days of TV. Even now, artificial pauses have to be insterted into the game to attract advertisers. Probably a case of too little too late.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.