Hasta La Creative!

To promote Coke’s new mini bottle in Israel, Gefen Team came up with a mini-me themed promotion that nicely encapsulated the mini-ness of the new bottle.

Using the 360 degree scanning and 3D printing technologies, the agency built a 3D printing lab inside Coca-Cola’s main factory in Israel. The scanner captured human figures in a couple of minutes. The agency then transformed the photographic images into a 3D model and high resolution 3D printers were then used to create mini-me versions of participants.

People were invited to participate in the activity and create their own virtual mini-me versions using a mobile app. Gamifying things a bit, each participant had to make sure their mini-me was happy by taking care of its basic needs (Tamagotchi-style) and its social well-being. There was even a virtual mini supermarket where people could buy more food for their mini-mes.

Users who participated in the activity were invited to the Coca-Cola factory, where they underwent a 360 degree full-body scan and received the 3D printed mini-me version of themselves within a few hours.

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Aaron Jamison was diagnosed with colon cancer a year ago and has recently been given three months to live. He’s selling ads on his urns to cover the cost of his cremation.
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Look. It’s like a Snuggie for booth babe marketing.
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– 50 Cent and vitaminwater in the lab working on free iPhone apps and a chance to meet Fiddy, I said Fiddy. – Swing by NBC and pick up a 2010 Winter Olympics slot or three. – RuPaul is back….

Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv did this bus promotion where 600,000 tickets were given out. As each rider takes a trip, the card is punched and voila: You have a cavity. Hmmm. One of those things that looks cool until you realize, do I need to see a growing number of cavaties?

This isn’t actually an ad, but oh, it’s cute, and good testament to how our parents and friends can fuck us up before (and maybe after?) age five.

Sometimes you walk into a bar and you want everyone to pay attention to you.