Can Social Networks Make Money?

The cover story in this month’s MIT Tech Review: “It’s a model that stirs memories of the first Internet bubble: build the user base and hope the money comes–from an IPO, a buyout, or ads. At this point, KickApps does not reveal revenue figures, or even what kind of a cut it is taking from the ads. That, too, brings back memories: staying mum about revenue was always a sign that there wasn’t much to talk about.”

“The problems with social-network advertising revolve around three main issues: attention, privacy, and content.”

Quote of the Week

“The medium is the message from our sponsor.”

– Nick Carr in his critique of Mark Zuckerberg’s “The next hundred years will be different for advertising, and it starts today.”