BBDO and Lowe’s Respond to Your March Madness Twitter Jokes

Ever feel like your tweets are answers to questions that no one asked? Are they trees falling in a forest so remote that no one even knows whether they existed (much less whether or not they made a sound)?

Snap out of it, dude. Accounts is listening.

BBDO tells us that the new NCAA-themed Lowe’s spot you just watched sprang, almost fully formed, from a few tweets insightful enough to compare collapsing March Madness brackets to…well, you get it.

There’s inspiration after the jump.

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