Hasta La Creative!

Carmichael Lynch’s latest spot for Subaru spotlights a family with two Subarus: a new one and an old one, currently being used to teach a pair of twins to drive.

“Stick Shift” plays up the humorous frustration of teaching teenagers (in this case two at once) to drive manual in lieu of their usual, more sentimental approach. Narration by the mother, who thinks, “We got the new Subaru because nothing could break our old one,” also implies that the father might, at any time, be driven insane by the difficulty of this task. But the guy actually seems to be doing a good job of keeping his cool, even reassuring his twins that they’re doing a great job. (They aren’t.)

It’s really only a very slight departure from Subaru’s usual approach, but it’s a noticeable and welcome one. Subaru ads: Now with 15% less Saccharin. Credits after the jump.

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