Matt Tepper Joins R/GA as VP, Managing Director CRM
Posted in: UncategorizedR/GA has officially announced the arrival of Matt Tepper as vice president, managing director CRM. In the newly created role, Tepper, who brings to the table over 13 years of experience, will “partner with the agency’s teams to help clients strengthen customer relationships and amplify marketing initiatives through CRM and CRM-enhanced paid media.” He will report to Seth Solomons, vice president, chief global client services officer, managing director New York.
Tepper arrives at R/GA from General Assembly, where he served as vice president, head of global marketing. In the role, he led the company’s global and digital marketing efforts, including paid advertising, public relations, partnerships, and marketing technology. Prior to General Assemly, Tepper served as vice president of audience insights and the head of social labs at Big Fuel/Mediavest, where he was responsible for leading multiple product development initiatives, such as a global analytics architecture spanning 47 countries and a social segmentation tool built on an innovative targeting approach. He has also implemented social media programs for clients including Walmart and Samsung, and his programs resulted in sales increases and doubled social engagement. continued…
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Solomons Assumes Global Post at R/GA
Posted in: UncategorizedWhat gives, R/GA? We inquired six weeks ago about this and no response, but yes, Seth Solomons has indeed joined “the agency for the digital age” as EVP/managing director of its New York hub and global chief client services officer. Who knows how their PR machine works, but it doesn’t seem to be intact as we’ve been told that Solomons joined well over a month ago after serving as CEO of CRM365 and spending a dozen years at Digitas, last serving as global CMO prior.
During his career, Solomons also served as SVP/account director at Wunderman, where he spent nearly a decade. In his current role at R/GA, Solomons is tasked with overseeing not only client services but analytics, planning, CRM, media and digital on a global scale.
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