Dec 30

Michael Caine Stars, Bores in New Ad for Sky Broadband

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Michael Caine makes what is, to the best of our knowledge (feel free to chime in if you know better), his UK commercial television debut in a new ad for Sky Broadband, a unit of Rupert Murdoch-owned broadcasting conglomerate, BSkyB. Unfortunately, it’s not exactly something to write home about.

The rather blase spot features the famous British actor touring a lighthouse that is for sale and centers around Sky Broadband’s free wi-fi booster that “makes your signal reach up to 100% further,” a selling point for Caine. It’s unfortunate that Caine’s talents weren’t better utilized (someone resurrect Alfie, or hell, even Alfred for that matter), as the writing falls flat and the acting — aside from Caine’s, obviously — is strained and unnatural. The ad feels very familiar (in a “not another one of these” kind of way) and is, ultimately, extremely forgettable. I’ve pretty much already forgotten it, and I just watched it several times. Stay tuned for brief credits after the jump. continued…

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Aug 23

Griffith Stepping Down as Head of UX at Proximity

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Sources familiar with the matter confirm that Denis Griffith, who’s spent the last 18 months as head of user experience/experience CD at Atmosphere Proximity/BBDO, is parting ways with the agency. No word yet on his last day or if there are plans to replace, but from what we hear, Griffith is heading to Rupert Murdoch‘s turf to serve as VP of product and experience at News Corp (still awaiting confirmation on this). Prior to BBDO NY, Griffith spent a year as head of the UX department at Euro RSCG Life, which is now known as Havas Life, of course.

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