Hasta La Creative!

We received a straight-up “no comment” when we inquired with camp TBWA, but word from various sources is that Hector Muelas and Ricardo Viramontes, who spent nearly a year at TBWA\Media Arts Lab as group creatives directors, have moved into CD roles at Apple. Of course, you know that the brand and agency unit have been working together as exclusive partners for years so a move such as this doesn’t seem so shocking. Prior to their time at \MAL, Muelas and Viramontes spent nearly a year at B-Reel and have both worked at the likes of Creative Artists Agency and W+K during their careers. We’ll let you know if and when we hear more.

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We’ve been getting a few tips on the Spy line that Ricardo Viramontes and Hector Muelas, who have each spent nearly a year as creative directors at B-Reel, have been lured away by TBWA\Media Arts Lab to, you guessed it, work on Apple. Since\MAL is like Area 51 considering its Apple tie-in, TBWA would not comment on the hirings, but prior to their work at B-Reel, Viramontes served as an art director for four-plus years at W+K New York on accounts including Jordan Brand and has also worked at the likes of CAA (you surely remember this) and BSSP.

Muelas, meanwhile, also worked at CAA on the same campaign among other things as well as W+K Amsterdam on accounts including Nike and Coca-Cola. We’ll let you know if and when Tim Cook & Co. or those on the agency level remove the leash and reveals more specifics.

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