Hasta La Creative!

Facebook’s average CPM has increased by 41 percent since Q1 2011 according to the latest Global Facebook Advertising Report from TBG Digital.

Learn how keywords, referral source and landing pages can impact your website performance.

Radian6 is out with another social media focused white paper, part of the Adrants white paper series. It’s entitled The ROI of Social Media: Myths, Truths and How to Measure.

Altimeter Group’s newest analyst, Rebecca Lieb, is out with her first report, Content: The New Marketing Equation. Available for download tomorrow.

Download this white paper and learn how to build effective customer profile strategies.

This is big. A new forecast from eMarketer states online spend will pass print for first time in 2012.

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It’s not like we didn’t already know this but once in a while it’s nice to have a study in the back pocket to whip out when that crusty old client or agency head refuses to believe what you’re telling them.
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div class=”imageleft”a href=”http://www.adrants.com/images/super_bowl_2010.gif”img alt=”super_bowl_2010.gif” src=”http://www.adrants.com/images/super_bowl_2010-thumb.gif” width=”150″ height=”67″/a/div

Super Bowl advertisers will be happy to know viewership of the game is expected to hit 100 million this year, up 1.1 percent over 2009.
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Research. You gotta love it. It can support whatever point you want to make

It’s every adman’s dream, the client provides a budget and says, “You folks know best, develop the campaign and run it by us when you’re done.” After the celebratory lunch you suddenly realize you have all the responsibility, too. The solution: research. Know the client’s market and audience and understand any political issues and executive proclivities and, if you’re any good, you should be fine.

Not This Method