Where do you go after you hold a M.I.L.F. sale? Well, if you’re Spirit Airlines, here’s the next one:
Having worked on more than my share of retail clients who are absolutely lifeless and humorless when it comes to sales and promotions, I dig this approach.
(Thanks to The Consumerist for calling this to my attention.)
Carla Bruni — in all the sultry flesh — appears in the April edition of GQ magazine.
Uh Oh. Another PR faux paux.
Wired wants your best Star Wars tribute photos. Contrary to what you might think, this isn’t because George Lucas needs more love.
Following an online portfolio review, 20 designers were shipped blank skate decks from Land of Plenty and asked to decorate them for Career Day ’08, which happens at Alex Cheung’s Gallery in LA’s Chinatown tonight. Designers can present portfolios and decorated decks to major skate firms in the flesh.
Claim the I-Coloured Mobile ZJ268 today for the low price of $128 and your soul.
Yarg. To promote The Ruins — a movie that, from what we can tell, is all about evil parasitic vines — Ralph & Co. is encouraging internet users to disseminate this genuinely icky video.
The Wall Street Journal is reporting on poor promo planning from Verizon.
To promote its FiOS offering–an $18 billion gambit that delivers higher-speed Internet, television and phone service via a fiber-optic line connected directly into the home–Verizon blanketed the airwaves in select markets with an offer of a free Sharp Corp. high-definition television set.
Unfortunately, Verizon had difficulties obtaining enough Sharp TVs to meet demand (which you might say is a good problem to have).
FiOS customers can now wait an additional five weeks for a Sharp, or as an alternative, Verizon customers can have a similar-model Magnavox TV or a $200 gift card for Best Buy Co.
When a brand like MasterCard, blessed with a legendary ad campaign wants to do a promotion, it better be good. By good, I mean something other than a trip to Disney World.
Thankfully, MasterCard, with the help of McCann Erickson, has found a way to elevate the form with its new “Search” promotion. Sealed envelopes will be placed in April issues of Condé Nast books. Three of these envelopes will be grand prize winners.
The grand prizes include – a commissioned portrait by famed artist and Academy Award-nominated director Julian Schnabel; a trip to Paris to dine with renowned chef David Bouley; and a trip to the Seven Wonders of the World.
a Schnabel portrait
According to Fin Channel, Architectural Digest, The New Yorker, Vogue and Sotheby’s Preview will feature the art prize campaign. Bon Appétit, Domino and Gourmet will feature the culinary prize campaign; and GQ, Condé Nast Traveler, Vanity Fair and Wired will feature the travel prize campaign.
MasterCard has created a series of creative vignettes appearing on priceless.com/search depicting the experiences.
The campaign will also have TV support. Barbara Lippert of Adweek notes, “How appropriate that this new MasterCard campaign is breaking on the Oscars telecast, since it brings new meaning to the phrase, ‘The envelope, please.'”
Looking for a spokesperson? Alex Perez isn’t just a spokesguy; he’s an ad wizard. And better yet, he’s not afraid to make those “Sex me with your eyes” poses that midlife-crisis-driven creative directors love inflicting on innocent bystanders.
Advanta Bank Corp’s ideablob, which awards cash to entrepreneurs with great small business ideas, just handed Naomi Bar-Yam $10,000 for her business.
Here’s an unlikely combination.
Right now if you buy flowers from FTD.com, you could get free software from Download.com. This is part of a Valentine’s Day promotion to wise geeks up to the aphrodisiac merits of floral sharing.
Roy Sutherland of Ogilvy suggests something one doesn’t see every day:
Sutherland points out that our focus on brand building has a wicked aftertaste and argues that brand building ideas are not the same as behavior changing ideas.
And the job of an agency is now just to do the attitude stuff, love.
Sutherland suggests that good sales promotion agencies “make people buy and hopefully they’ll love you” rather than “make people love you and hopefully they’ll buy”.
For Valentine’s Day, grocery chain Piggly Wiggly is offering a $5,000 diamond necklace to its Angus beef buyers. The winner will be selected on February 11.
With the help of DDB Canada, Inside Live! and Fuse OMD, the Canadian Tourism Commission erected a big dome thingy at the Canary Wharf in London. (Very Epcot.)
To celebrate its 25th anniversary, Mattress Giant is holding a contest called the “Mattress Giant Bed Makeover.” It’s promoting the contest with a big yummy bed, encased in glass, on the back of a truck.
Butter is important. What, you don’t believe us? You clearly don’t live in Pennsylvania, where it serves as a crucial vehicle for grade school transportation….
We just got a press release that starts, “PURDUE EMPLOYEES FEDERAL CREDIT UNION BLOWS AWAY THE COMPETITION.” And no, it’s not a reference to some landmark deal-making. It’s an announcement about its AdPack marketing strategy! The credit union is…
Those who watched 300 in a theatre full of high school kids know it was just a matter of time before the film sparked an epic spoof with a disco king-meets-Bring it On kind of feel. And no, we’re…
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