Hasta La Creative!

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Agency CEO: Yossi Lubaton
Deputy Agency ECD: Yoram Levi
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Oren Meir
Art Director: Kamil Mekhti
Account CEO: Nir Federbush
Account supervisor: Yogev Weiss
Account executive: Ziv Mishan
Planning: Shai Nisenbaum
Photographer: Yoram Ashahim
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Odelia Nachmias

Advertising Agency: Not Perfect | Y&R, Vilnius, Lithuania
Creative director: Marius Lukosius
Head of Art: Gediminas Saulis
Copywriter: Stefanija Jokstyte
Art director: Ed Nogueira
Photographer: Tomas Kauneckas

Advertising agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Executive Creative Director: Yoram Levi
Chief creative officer: Nadav Pressman
Creative director: Sharon Refael
Art director: Dima Kogan
Copywriter: Eyal Padan
Designer: Yaniv Shahar
Account director: Ronit Haviv
Supervisor: Yael Sulzbacher
Account executive: Tal Yhye

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Associate Creative Director: Carlos Wigle, Aron Fried
Graphic Designer: Juan Carlos Pagan, Brian Gartside
Typographer: Juan Carlos Pagan, Brian Gartside
Illustrator: Rami Niemi

Advertising Agency: CumminsRoss, Australia
Executive Creative Director: Jason Ross
Creatives: Toby Cummings, Ed Howley
Photographer: Danny Cohen
Retoucher: Outpost
Stylist: Etta Curry

“Won’t let you fall asleep.”

Advertising agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative director: Idan Regev
Client manager: Dani Brande
Art: Karin Gross
Copy: Kobi Cohen
Supervisor: Sarit Sternhell
Account manager: Rona Bezalel
Production Manager: Meital Tzoref
Producer: Racheli Zatlawi
Photographer: Shlomi Arviv
Sculpture and illustration: Aviv Cohen and Rotem Yirakzi
Photoshop: Yaron Itzhakov, Robert Mizikovski
Special projects: Yael Hermesh

“Don’t let them sleep over.”

Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative director: Ziv Meiri
Client manager: Anat Leventon
Art: Carmit Ken- Dror
Copy: Ido Mymon
Supervisor: Mor Reuveny
Account manager: Keren Shlush
Production Manager: Meital Tzoref
Producer: Racheli Zatlawi
Photographer: Yaron Itzhakov
Photoshop: Yaron Itzhakov, Robert Mizikovski
Special projects: Yael Hermesh

Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative director: Eran Talmor
Client manager: Anat Leventon
Art: Sharon Suliman
Copy: Assaf Katz
Supervisor: Hila Amrani
Account manager: Gali Abromovitch
Production Manager: Meital Tzoref
Producer: Racheli Zatlawi
Illustration: Guy Morad
Photoshop: Robert Mizikovski

Advertising agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative director: Moti Rubinstein
Client manager: Dani Brande
Art: Moshe Mizrahi
Copy: Shay Chikotay
Supervisor: Sarit Sternhell
Account manager: Shiran Nimron
Production Manager: Meital Tzoref
Producer: Racheli Zatlawi
Photographer: Yaron Izhakov

When a person suffers cardiac arrest, most people don’t know what to do. That’s why the Dutch Heart Foundation developed a smartphone app. The App provides audio support for performing CPR. We wanted to encourage people to download the app by combining the problem and the solution in one visual. We developed a print ad with a QR-code, entirely made of real people. Scan the picture with a QR-reader and it will send you immediately to the app-store, to download the CPR app.

Advertising Agency: Publicis, Amsterdam, The Netherlands
Creative Directors: Marcel Hartog, Jeroen van Zwam
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Photographer: Arno Bosma
Post Production: Jim van Motman, Magic Group