Hasta La Creative!

Coup de cœur pour No-Ee-Ko un studio de design situé à Varsovie en Pologne. Fondé par Michal Sycz, ce studio de design, illustration et identité graphique travaille pour divers clients et propose des créations d’une grande qualité dont cette série de posters. Une sélection est à découvrir en images dans la suite de l’article.

Advertising Agency: Yeah!, Curitiba, Brazil
Creative Director: Sandro Serzedello
Art Director: Diego Musiat
Illustrator: André Debs
Copywriter: Fabiano Teixeira

Advertising Agency: DDB Medellín, Colombia
Executive Creative Director: Rodrigo Bolivar
Creative Director: Marco Muñoz?
Copywriters: Juan David Arboleda, Andrés Estrada?
Art Directors: Oscar Martínez, Adrián Arroyave, Mauricio Cortés?
Illustrator: Daniel Arciniegas
Account Executives: Hamilton Peña, ?Claudia Alarcón
Photographer: Alejandro Velázquez
Producer: Hartofacto

Product: Fedrigoni Freelife Series, a type of paper that is certified for a long life.

Problem: PrismPapyrus wanted to convey the availability and the characteristics of this paper to its existing and prospective clients. But they only had a budget of $1500 to do this. The limited budget put mass media out of the equation. So this is how we did it.

Solution: We sent their clients a DIY direct mailer, printed on the Fedrigoni Freelife paper, of course. It let them create little paper models of endangered species that they could put on their desks and thus preserve them for a long time. The DM did its job and conveyed the long-lasting character of the paper in the most interesting manner.

Results: There was a sharp surge in the inquiries for Fedrigoni Freelife Series and nearly 30% of those resulted in sales for PrismPapyrus.

Advertising Agency: Eleven Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra, Virendra Tivrekar
Art Directors: Virendra Tivrekar, Sanjog Karulkar
Copywriter: Saurabh Sawant
Photographer: Farzan Randelia
Illustrator: Sachin Kondhalkar
Director: Sarfaraz Patel
Brand Manager: Abbas Sikandar

“Yamaha Marine Satisfaction Sea. Experience the sea completely relaxed.”

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Valentina Amenta, Davide Fiori
Art Director: Davide Fiori
Copywriter: Valentina Amenta
Postproduction: Davide Calluori
Accounts: Chiara Niccolai, Domenico Grandi, Fabio Bottiroli

“People who abuse animals belong behind bars. That’s why we fight for the legal and social betterment of animals. Only this way can animals be protected and abusers be punished. Thanks for your donation: Postkonto 87-700700-7. For more information go to tierimrecht.org”

Advertising Agency: Ruf Lanz Werbeagentur, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Isabelle Hauser
Copywriter: Maren Beck

“We transform the energy.”

Advertising Agency: Genoma, Bucaramanga, Colombia
Creative Director / Copywriter: Jóse Murillo
Art Director: Miguel Chacón
Illustrator: Tatiana Serpa

“Non stop music, even between stops”

“You can listen to more than underground music underground”: the headline is a play on words “underground” (about music) and “sous-sol” (underground, literally).

“Your music won’t drag in the Tube”: the headline plays on the expression “ramer” (to drag, for computers or music files) and “rame” (wagon).

“Never without your tunes in the Tube”: in French, there’s not only the phonetical analogy between the words “tunes” and “Tube”. The headline is also a play on words between “tube” (hit song, but also pipe, underground tunnel) and the word “tunnel”.

Advertising Agency : BEING TBWA, Paris, France
Creative Director : Thierry Buriez
Art Directors : Julien Chiapolini, Stephane Sacuto, Mathieu Camillieri
Copywriter : Riccardo Fregoso
Illustration : McBess

Advertising Agency: BCP Montreal, Canada
Creative Directors: Etienne Bastien, Jonathan Rouxel
Art Director: Nicolas Baillargeon
Copywriter: Dom Bulmer
Account Director: Yanick Nadeau
Account Manager: Vicky Duguay
Agency Producer: Frédérique Bissonnet
Illustrator: Chase Stone

Advertising Agency: Not Perfect | Y&R, Riga, Latvia
Creative Director: Aleksandrs Betins
Art director: Aleksandrs Betins, Karlis Dovnorovics
Copywriter: Aleksandrs Betins, Kaspars Berkis, Audrius Feigelovicius