“Youdo stupidthings inagroup.”
Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Copywriter: Sayantan Choudhury, Sumeer Mathur
Art Director: Sumonto Ghosh
Advertising Agency: Creature, USA
Executive Creative Director: Jim Haven
Creative Director: Steve Cullen, Clara Mulligan, Alberto Garcia Orte
Copywriter: Alberto Garcia Orte
Art Director: Anna Colomer
Designer: Clara Mulligan, Steve Cullen
Advertising Agency: DDB, Bolivia
Chief Creative Officer / Copywriter: Henry Medina
Art Director: Crash Christian Morales
Client Team Director: Daniel Pastén
Account manager: Alejandro Berrendero
Advertising Agency: DDB, Bolivia
Chief Creative Officer: Henry Medina
Art Director: Crash Christian Morales
Copywriter: Henry Medina
Account Director: Emanuelle Medina
“The arms trade is out of control.
For an arms trade treaty, join us on facebook.com/amnestyarmes”
Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
3D: Salamagica
Art Buyer: Barbara Chevalier
“Many investors are driven by basic instincts. Time for systematic wealth management.”
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriter: Thomas Schöb
Photographer: Jonathan Heyer
Compositing: Patrick Rohner
Modelling: Gerd Caris
L’illustratrice suédoise Emmelie Golabiewski a imaginé ce superbe packaging pour enfants appelé « Children Pharmacy”, et proposant tout le nécessaire pour que les plus petits gardent leurs dents propres. Des idées simples et très bien exécutées à découvrir dans la suite de l’article en images.
Advertising Agency: Glow, Berlin, Germany
Baker: Franziska Knöpfel
Grafics: Janet Kofler
Client Service: Helena Feuerbach
Advertising Agency: BBDO Proximity, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Vasan Wangpaitoon
Creative Directors: Suthisak Sucharittanonta, Vasan Wangpaitoon
Copywriters: Suthisak Sucharittanonta, Tony Y. Hong, Nirun Sommalardpan
Art Directors: Suthisak Sucharittanonta, Nirun Sommalardpan
Account Director: Adisorn Atikomchakorn
Production House / Photographer / Illustrator: Visionary
“Lose the fat. You’ll live longer.”
Advertising Agency: Wunderman, Dubai, UAE
Executive Creative Director: Kerry Platts
Copywriter: Hugh Southall
Art Director: Giles Watson
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Head of Content TVP: Ed Zazzera
Photographer: Alec Helm, JT Elbracht
Retoucher: John Cason
Designer: Juan Carlos Pagan
Advertising Agency: Pereira & O’Dell, USA
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Creative Directors: Aricio Fortes, Paulo Coelho
Art Director: Keli Linehan
Copywriter: Charlie Wolff
Executive Agency Producer: Jeff Ferro
Agency Producer: Monica Wilkins
Director of Client Services: Gary Theut
Account Director: Henry Arlander
Director of Strategy: Nick Chapman
Brand Strategist: Alina Shabashevich
Photographer: Rodrigo Pirim
3D Artist: Eduardo Gomes
Illustrators: Rafael Gil, Flavio Luiz
“Money: the more you earn, the more you need us.”
Advertising Agency: Giovanni+DraftFCB, Rio de Janeiro, Brazil
Creative Director: Felipe Rodrigues
Art Directors: Felipe Gomes, Thiago Di Gregorio
Copywriters: Daniel Japa, Otto Pajunk
Illustrator / 3d: Iluminata
Published: February 2013
Advertising Agency: John St, Toronto, Canada
Getting a car insurance quote is epically daunting in Dubai. Everyone who has gone through it knows how distressing, tedious and time-consuming the process of collecting documents, finding the right broker, and all the waiting in between is. We wanted to be able to take the brand’s promise “Easy as Ever” to a new level. What better way for customers to be able to ask for a quote – straight from the print ad. Making informational transactions straight from the ad. We custom-made a device, wired onto our print medium which communicated with RSA’s servers. This allowed customers and potential clients to type their details and request for a car insurance quote, on-the-spot. In mere minutes, RSA sends a quote to the customer’s mobile device.
Advertising Agency: OgilvyOne middle east, United Arab Emirates, Dubai
Creative Director: Fabian Roser
Art Director: Rodrigo Mavu
Copywriter: Louise Bolo
Regional Director: Nabil Moutran
Account Director: Fahad Osman
Client Service Director: Sean hart
Creative Technologist: Niv Bani Ahmed
Motion Design: Mahesh Powar
Designer: Gaia Armellin
“Like a burst of sunshine through a cool wisp of wind, it’s sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share. And how lush it feels at every sip, like an instant whiff of a fresh bouquet of flowers in spring! With a quick sharp jolt of tart and a sudden burst of sugary-citrusy-sweetness, it leaves your tongue tingling pleasantly. Then, it curls deliciously around your taste buds, tantalizing your imagination & ripples happily down your spine. Are you still with us? Great! Cause we would like you to try Fanta’s new taste, deliciously orange. Yes, right now! Just tear off a piece of this page pop in your mouth & enjoy a Fanta by tasting this ad!”
Taste, in every sense, is a personal thing. It has to be directly experienced to be completely understood, appreciated, sought for and subscribed to. For a beverage like Fanta which is relatively known for its unique orange taste, introducing a new “more orange-y” flavor – is undeniably, vague. No matter how much we described it. The product had to be tried, thus the necessary means of sampling. Enabling the audience to immediately and directly react and respond. Average and forgettable sampling was transformed into an innovative medium using print media to showcase the taste. This allowed for curious people to tear and try the new taste of Fanta straight from the print ad without having to drink it.
Advertising Agency: OgilvyOne Middle East, Dubai, United Arab Emirates
Creative Director: Fabian Roser, Sally Tambourgi
Art Director: Rodrigo Mavu
Copywriter: Louise Bolo
Illustrator: Nadine Hallak
Creative Technologist: Niv Baniahmad
Regional Director: Nabil Moutran
Account Director: Sevim Oezdel, Tarek Shawki
Account manager: Tara Page-Gelman
Client Service Director: Sean Hart
Media Manager: Omar Katerji
“One Day Togheter”
Advertising Agency: Komet, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris, Christoph Albrecht
Art Director: Roland Zenger, Joël Weber
Graphic Design: Natalia Funariu
Illustrator: Zora Gauch
Advisory Service: Simon Schatzmann, Emma Isolini
Client: Coiff your success
Photographer: Julia Saner, Alex Anderfuhren, Marc Asekhame, Jonas Weibel, Sam Konrad
The BSC Young Boys is the traditional soccer team of the city of Berne. Since 1898 the team moves its fans and takes them on emotional rollercoasters – every match is an experience. A new image campaign should communicate the team’s values and benefits for the supporters such as emotion, authenticity and experience. For that, real fans were photographed live at the matches in order to capture these unique moments of joy, excitement or cheering. The slogan “Moving Moments” underlines the message.
Advertising Agency: Komote, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris, Christoph Albrecht
Art Director: Roland Zenger, Joël Weber
Graphic Design: Natalia Funariu
Advisory Service: Simon Schatzmann, Emma Isolini
Client BSC Young Boys: Alain Kappeler, Dominic Eichenberger, Roman Schenker, Daniel Moreno
Photographer: Fabian Unternährer
Advertising Agency: Ogilvy, Mumbai, India
National Creative Director: Abhijit Avasthi, Rajiv Rao
Creative Director: Tushar Pal, Ashish Naik
Art Director: Sagar Pednekar, Ashish Naik
Copywriter: Tushar Pal
Business Director: Vivek Verma
Photographer: A.J. Raina
Illustrator: Chetan Mahajan, Santosh Dhadve
Account Team: Preetish Gupta, Bindi Kanakia
“Free your inner carnivore.”
Advertising Agency: Ideia3, Brazil
Creative Director: Chico Salles
Art Director: André Lopes
Copywriter: Rodrigo Córes
Illustrator: Antonio Leolino, André Lopes, Jan Hlavnicka
Account manager: Mayara Rezende
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