Jackson Tissue: Wine Glass, Coffee Cup, Cold Drink

“Super Absorbent tissue.”

Advertising Agency: DDB Mudra, Mumbai, India
Chief Creative Officer: Sonal Dabral
Group Creative Directors: Ashish Phatak, Aman Mannan
Art Director: Siddhesh Khatavkar, Naresh Dhondi
Copy Writer: Anshu Sharma
Retoucher: Rajesh Narkar

Jason Associates: Vatican

Jason Associates is an executive search, training and development company. Using the conclave at the Vatican as inspiration, Jason Associates communicates, in an original and creative way, its services. BAR created an open letter to the cardinals meeting at the Vatican, that was published today in Público, one of the most important newspapers in Portugal. In the letter, Jason Associates showcases its experience in the selection of the best candidates for “leadership missions”. Even knowing that the decision will be, as always, “guided by the holy spirit”, the executive search company offers to share its experience and expertise with the conclave, so that the world can see white smoke rising from the chimney on top of the sistine chapel as soon as possible.

Advertising Agency: Bar, Lisbon, Portugal

Mercedes-Benz: CPR Wheel

Advertising Agency: Agency59, Canada
Chief Creative Officer: Brian Howlett
Copywriter: Ketan Manohar
Art Director: Naeem Walji
Account Director: Akiyo Hattori
Photographer: Shanghoon

Garmin: Pregnant, Ice Cream, Flight

“Traffic signals suck. Avoid them with fastest route.”

Advertising Agency: Eleven Brandworks, Gurgaon, India
Chief Creative Officer: Prateek Bhardwaj
Creative Directors: Aneesh Jaisinghani, Kapil Batra
Art Director: Smit Agrawal
Copywriter: Vaibhava Bhatnagar
Illustrator: Arjun Adhikari
Retouching Artist: Shashi Chauhan
Client Servicing: Vishal Sharma, Ashutosh Sharma

Festival International de la Photographie Culinaire: Street Food

Creative Director / Art Director / Copywriter: Ilson Igreja
Photographer: Sergio Coimbra
Producer: Gislene Marques
Retouchers: Washington Borges, Claudio Di Bernardo

New York Lottery: Family

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Rich Sharp, Mike Sullivan
Art Director: Michael Kushner
Account Director: Leo Mamorsky
Retoucher: John Cason

JK Tyre: Tomatoes, Cauliflowers, Oranges

For every load, for every road.

Advertising Agency: Blackpencil India, Gurgaon, India
Creative Directors: Shweta Ahuja, Ratan Kumar
Art Director: Harshvardhan
Copywriter: Ratan Kumar
Digital artist: Anshul Dabral

Tallink Silja Line Galaxy Party Cruise: Salon, Store, Shop, Jewerly

Advertising Agency: Lovely, Amsterdam, Netherlands
Creative Director: Avinash Sampath, Magnus Olsson
Art Director / Copywriter: Magnus Olsson, Avinash Sampath
Agency Producer: Ulrika Dalin
Retoucher: C2 Stockholm
Photographer: Petrus Olsson

Swiss Mobiliar: Some Things

Advertising Agency: KOMET, Switzerland
Creative Director: Thom Pfister
Copywriter: Antonia Bekiaris, Christoph Albrecht
Art Director: Joël Weber, Roland Zenger
Photographer: Maurice Haas, Scheffold.Vizner
Graphic Design: Natalia Funariu
Advisory Service: Suzanne Scherer, Simon Schatzmann, Emma Isolini
Client: Die Mobiliar Patrick Tharin (Verantwortlicher Werbung Mobiliar Leben)
Christoph Ott (Leiter Werbung & CI/CD)

Four Seasons Hotel Washington: Sweat, Squats, Grunts

“Everything’s nicer in our health club.”

Art Director / Copywriter / Creative Director: Tim Ryan
Photography: Stock

ATTIX: Roof Space

An Attix conversion can turn unused roof space into valuable storage space, and when the job is done, you’ll be surprised what you can stick up there.

Advertising Agency: SHEDcsc, Australia
Executive Creative Director: Andrew Tinning
Creative Director: Drew Ridley
Copywriters: Andrew Tinning, Matt Ridley
Art Directors: Mathew Ridley, Drew Ridley

Wrigley Orbit White: Coffee Cup Face

“Don’t take your coffee stains everywhere you go.”

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi, Danny Yakobowitch
Creative Director: Ida Markowitz Twig, Hadas Liwer
Art Director: Shira Shayevitz
Copywriter: Alon Hadad
Executive Client Manager: Dror Tankus
Client Manager: Keren Bachar Amitai
Planner: Roni Weisfelner
Account Manager: Adi Schechter
Production Manager: Noga Sagi
Producer: Aviv Lahav
Illustrator: Yinon Zinger

Ford LiftGate Technology: Converse, Boot, Shoe

“Your foot gives you a hand.
The new Ford Escape with Foot Activated Liftgate.”

Advertising Agency: Zubi Advertising, Miami, USA
Executive Creative Director: Ivan Calle
Copywriter: Jorge Jacome
Art Director: Francisco Losada
Photographer: Mauricio Candela
Illustrator: Oscar Alonso

Iluminar: Conductor, Ballerina, Keith Richards

“The Light Transforms”

Advertising Agency: Reciclo, Belo Horizonte, Brasil
Creative Director: Marcone Procópio
Art Director: Matheus Gomes
Copywriter: Marcone Procópio
Photographer: Cícero Mafra

Ouro Azul Prize: Boy, Girl, Sir

“When the water goes, we dry”. Save the water. Irrigate our history.

Advertising Agency: Reciclo, Belo Horizonte, Brasil
Creative Director: Marcone Procópio
Art Director: Gil Machado, Marcone Procópio, Matheus Gomes
Copywriter: André Fagundes
Photographer: Rafael Pinho
Retoucher: Vlad Rapichan

Ariel: Shark, Crocodile

“Unleash it on stain.”

Advertising Agency: Saatchi&Saatchi, Warsaw, Poland
Creative Director: Jacek Szulecki
Senior Art Director / Designer: Andrzej Ratajczyk
Copywriter: Jarek Kami?ski
Photographer: Wolowski & Partners

IPL Carnival: Gilly Funda, Dhoni Dhamaal, Master Blaster, Vettori Twirler

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Abhijit Avasthi, Anup Chitnis, Anuraag Khandelwal, Satish Desa
Art Directors: Sandesh Mangaonkar, Anuraag Khandelwal, Abhinay Patil
Copywriters: Shazaad Arjani, Satish Desa
Illustrator: Giant Robot / V.S. Studios
Retouchers: Avinash Velhal, Avinash Mahadik, Vijay N

Ragga Magazine: Dildo, Beer, Skateboard

“There’s always a good reason to take care of the planet.”

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director / Illustrator: Ricardo Matos
Copywriter: Manuel Rolim

MAX Shoes: Stunning collection

Advertising Agency: Jung von Matt/Limmat, Switzerland
Executive creative director: Alexander Jaggy
Copywriter: Samuel Christ
Art director: David Hanselmann
Graphic designer: Alexander Moltzen
Consulting: Sabrina Arthur, Astrid Krauss, Milena Elias
Art buying: Ilonka Galliard, Deborah Herzig
Photography: Paco Peregrin

Planet Pizza: Slice

“Slices? Only at Planet Pizza.”

Advertising Agency: Nexus BBDO, Bolivia
Chief Creative Director: Javier Ramírez
Creative Directors: Nicolás Mujica, Rodrigo Zenteno
Art Director: Rodrigo Zenteno
Account Executive: Ximena Hernaiz
Copywriters: Nicolás Mujica, Bruno Rivera
Photographer: Rodrigo Zenteno
Illustrator: Alejandro Sejas