Hasta La Creative!

“A bankruptcy can turn a person into someone else.
For people who are abandoned by luck.”

“Loneliness can turn a person into someone else.
For people who are abandoned by luck.”

“Abusiveness can turn a person into someone else.
For people who are abandoned by luck.”

Advertising Agency: Spinas Civil Voices, Zurich, Switzerland
Creative Director: Lorenz Spinas
Art Director: Stephan Huwiler
Copywriter: Matthias Freuler
Account Director: Corinne Bucher
Photographers: Simon Bolzern, Kim Sokola
Hair Make Up Artist: Arlette Kobler
Digital Artist: Aschmann Klauser

Advertising Agency: Draft FCB + Ulka, Mumbai, India
National Creative Director: K. S. Chakravarthy
Executive Creative Director / Copywriter: Kartik Smetacek
Copywriter: Donavon D’souza
Creative Director / Art Director: Devendra Mankame
Illustrator: Rahul Arora

Woman abuse is a growing menace among married couples in India. However, only a fraction of such instances are reported for fear of a backlash. Result being, most of these incidents and the subsequent sufferings remain hidden. Idea of this campaign was to dramatize this insight through a mehendi hand, which is a symbolic representation of marriage in India and thereby urge the victim to speak out.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Prasad Rao
Copywriter: Sanju Aiyyar
Illustrators: Sonali Pailkar, Madhuri Mhatre
Photographer: Vinit Bhatt

The outdoor ad campaign uses the illustrations of Noma Bar to depict both sides of a core political debate in the US: individual freedom versus government regulation. These illustrations will appear at key locations in New York, Chicago, Los Angeles and San Francisco as outdoor ads and mobile billboards. Each illustration represents one side of an issue; when flipped it cleverly illustrates the opposite view. People are encouraged to take a photo of the side they support and upload the photo to Instagram and/or Twitter using the hashtag #VoiceYourView. A microsite (www.guardiannews.com/VoiceYourView) will capture submissions and track votes on all the issues. The site will also include Guardian articles to introduce readers to open journalism and the Guardian as a whole.

Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Creative Director: Caprice Yu
Art Director: Devon Hong
Copywriter: Matt Clark
Art Buyer: Deb Spokony
Print Production: Lauren Fertitta
Head of Strategy: Sarah Watson
Strategy Director: Colleen Leddy
Strategists: Sam Jesse, Angela Sun
Account Director: Rossa Hsieh
Account Coordinator: Marshall Kerns
Mechanical Artist: John Connolly

“Ideas changes this world. Spread them.”

Advertising Agency: Ogilvy & Mather Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Directors: Patricio Elfi, Juan Pablo Carrizo
Head of Art: Diego Grandi
Art Director: Juan Ignacio Peirano
Copywriter: Guido Freiberg
Agency Producer: Gastón Sueiro
Illustrator: Estilo 3D
Responsible for the client: Juan Martín Lutteral

Bugles is a quirky, odd shaped snack from General Mills that’s been around since 1966. The objective of this campaign is to revitalize this nostalgic brand and make it fun and top of mind again. After all, who doesn’t remember playing with Bugles as a kid. Playing off this insight, the concept from Cossette Toronto was to advertise Bugles as a game, rather than a snack. And so it was born – The Game That You Can Eat!

Advertising Agency: Cossette, Toronto, Canada
Creative Director: Daniel Vendramin
Copywriter: Anthony Atkinson
Art Directors: Greg Kouts, Daniel Vendramin
Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs
Agency Producer: Sarah Moen

“Drink responsibly.”

Advertising Agency: JWT, Madrid, Spain
Creative Directors: Jaime Chavarri, Iván de Dios
Art Director: Iván de Dios
Copywriter: Jaime Chavarri
Photographer: Rocio Verdejo

Advertising Agency: Eleven Brandworks, Gurgaon, India
Chief Creative Officer: Prateek Bhardwaj
Creative Directors: Aneesh Jaisinghani, Kapil Batra
Copywriter: Vaibhava Bhatnagar
Art Director: Smit Agrawal
Account Director: Vishal Sharma
Photographer: Dinesh Gaur

Advertising Agency: Mother, London, UK

Advertising Agency: Miami Ad School, Madrid, Spain
Creative Director: Ricardo Rovira
Art Director: David Planells, Yerai Gómez
Copywriter: David Planells, Yerai Gómez
Illustrator: Rafael Glúckstern